fuseint.com
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Fuse: The Culture Connector
A $100M agency operating in the shadows of sports & entertainment
In a world where marketing agencies scream for attention, Fuse operates with quiet confidence. This isn't a startup chasing vanity metrics—it's a $104.7M revenue engine connecting brands to culture through sports, music, gaming, and Esports. With 335 employees and a low-profile digital footprint, they've built an empire on relationships, not algorithms.
"Their website traffic is intentionally minimal—they don't sell online, they sell through networks."
The B2B Anomaly
Most agencies chase web traffic. Fuse ignores it. With only 5,423 monthly visits and a global rank of #3,588,380, they're virtually invisible online. Yet they generate over $100M in revenue. This is the classic B2B agency playbook: the real deals happen in boardrooms, not on landing pages. Their 39% direct traffic indicates a loyal client base that returns, while 49% organic suggests they're discoverable when it matters most—by the right people searching for 'fuse agency' or 'fuse agency london'.
The Culture Playbook
Fuse doesn't just buy ad space—they insert brands into cultural moments. With expertise spanning sports, music, film, gaming, and Esports, they've positioned themselves as the bridge between corporate budgets and cultural capital. Their keyword data reveals a focused strategy: 'fuse agency' (260 monthly searches) and 'fuse agency london' (80 searches) show they dominate their niche geographically. The broader 'fuse' term (55,570 monthly searches) is largely irrelevant noise—they've carved out a specific, high-value corner of the market.
The leadership team tells the story of their ambition. CEO Louise Johnson oversees UK/EMEA operations, while specialized heads like Fredrik Samuelsen (Sports) and Luke Bliss (Public Relations) create vertical depth. This isn't a generalist agency—it's a collection of specialists operating under one brand. The tech stack is pragmatic: jQuery, Bootstrap, and Cloudflare suggest a functional, cost-effective approach rather than bleeding-edge innovation. They're not building tech—they're using it to enable relationships.
- Revenue per employee: ~$312K (high for services)
- Minimal digital footprint = maximum offline impact
- Cultural arbitrage across 5 verticals (sports, music, film, gaming, Esports)
- UK/EMEA focus with global execution capability
The Silent Giant Strategy
Fuse proves that in B2B services, revenue beats reach every time. They're not building a brand for the public—they're building trust with decision-makers. For founders, this is a masterclass in focus: dominate your niche, ignore the noise, and let results speak louder than marketing.
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Fuse | Global Sports & Entertainment Marketing Agency
Fuse is an entertainment and sports marketing agency connecting brands to culture in sports, music, film, gaming & Esports.
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About fuseint.com
Fuse is an entertainment and sports marketing agency connecting brands to culture in sports, music, film, gaming & Esports.
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fuseint.com uses 19 technologies across their website including Leaflet, Vimeo, HSTS, and more.
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Leaflet
Video
Vimeo
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HSTS
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PHP
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WordPress
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jsDelivr
Traffic & Audience
fuseint.com receives approximately 5.4K monthly visitors and ranks #3,588,380 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:25 on the site.
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