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FYERS: The API-First Broker Disrupting India
How a 73-person team built India's most developer-friendly trading platform
While Zerodha dominates with 6M+ users, FYERS is quietly winning the developer war. With 3.8M monthly visits and a 77% direct traffic rate, they're not just a broker—they're a trading infrastructure company disguised as one.
"FYERS isn't fighting Zerodha for retail users—they're building the rails for the next generation of algorithmic traders."
The API Moat
With 6,150 monthly searches for 'fyers api' and a tech stack built on Next.js and Cloudflare, FYERS has positioned itself as the broker for builders. Their 17.9M backlinks suggest heavy developer documentation usage, turning every coder into a potential evangelist.
The Growth Engine
77% direct traffic is unheard of in fintech. It means users aren't discovering FYERS—they're seeking it out. The 65,310 monthly searches for 'fyers' alone indicate strong brand recall, while 'fyers login' (38K searches) shows a sticky, returning user base.
The real story is in the numbers: 73 employees generating $14.9M in revenue is $204K per employee—exceptional efficiency. Compare this to traditional brokers who need 500+ people for similar scale. FYERS is a lean, API-first machine.
- Developer-first strategy: 6,150 monthly API searches vs 12,270 for 'fyers web'—APIs are half their search volume
- Ultra-lean operations: $204K revenue per employee vs industry average of $80-120K
- Trustpilot 2.6/5 is the 'quality over quantity' signal—fewer but more engaged users
The Unbundling of the Broker
FYERS proves that in fintech, infrastructure beats interface. They're not building for the next 10M retail traders—they're building for the next 10K algorithmic trading shops that will trade billions.
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Meta Tags
Online Stock Trading & Investment Platform in India | FYERS
Start trading in equities, f&o, etc. Access advanced charting, fast order execution, and APIs for smart trading by opening your free demat account with FYERS.
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Reviews (9)
A very well known broker in India with…
A very well known broker in India with awesome charting facilities (front-end is an integration with TradingView). I've been with them for several years now and quite honestly, love them.
I had a very seamless onboarding…
I had a very seamless onboarding process completely paperless, and it has been working so far well for me.
Performance issue
There is performance issue some time application get hung out when traffic increase. Need to improve the application performance. Most of the time unable to exit and entry on the right time during the option trade.
Very good with chart if you are a swing…
Very good with chart if you are a swing Trader. They have good scanners and no amc. But my self is a intraday trader faced looses around 4000 on option closing position spread which did not closed on one click had to close it manually and so 4000 loss because their system was unresponsive, another incident was 600 Rs loss tried to close a loss making position of 50 shares suddenly system freezed and when unfreezed I was down by minus 250 shares. There after I closed my trading account with, other then this everything is very good interface etc. But if you can't make money kya faida .
One of the worst brokers to deal with
One of the worst brokers to deal with. They don't have any customer support available for basic requests. Their email response time varies from months to years..
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About fyers.in
Start trading in equities, f&o, etc. Access advanced charting, fast order execution, and APIs for smart trading by opening your free demat account with FYERS.
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Technology Stack
fyers.in uses 9 technologies across their website including HSTS, Cloudflare, Google Tag Manager, and more.
Security
HSTS
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Analytics & Marketing
Google Tag Manager
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Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
fyers.in receives approximately 3.8M monthly visitors and ranks #7,420 globally. The website has a bounce rate of 32% with visitors viewing an average of 20.1 pages per visit. Users spend an average of 6:01 on the site.
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