g-w.com
Get leads like G-w — and thousands more
Build targeted lists by tech stack, traffic, and more
The Quiet Giant of CTE Education
How Goodheart-Willcox is building a $77M empire on digital skills and print resources
While edtech startups chase AI and VR, a 289-person company quietly dominates Career and Technical Education with $77.2M in revenue. G-W.com isn't flashy—it's built on the unsexy foundation of making people employable.
"They don't sell courses—they sell the tools that build the workforce. That's a $77M difference."
The Traffic Paradox
With only 50K monthly visits, G-W.com punches above its weight class. Their traffic isn't massive, but it's hyper-qualified. The top search term 'goodheart willcox' (760 monthly searches) shows brand recognition that converts. Compare that to their second-most searched term: 'examview test banks for graphic communications digital design and print essentials 6th edition' (410 searches). This isn't random traffic—it's educators and administrators looking for specific, high-value resources.
The B2B2C Power Play
G-W operates in a unique sweet spot: B2B2C. They sell to institutions (schools, districts, CTE programs) but serve the end-users (students, teachers). With 57% organic traffic, they've built a moat where discovery happens through institutional needs, not consumer marketing. The 33% direct traffic proves strong brand loyalty—when educators need resources, they type g-w.com directly.
Their tech stack reveals a pragmatic approach. jQuery and Bootstrap (not React/Vue) suggest a stable, mature platform optimized for functionality over flash. Google Analytics + Tag Manager + Crazy Egg + LinkedIn Insight Tag + Facebook Pixel shows they're tracking everything—every click, every teacher, every curriculum decision. They're not guessing; they're measuring.
- Revenue per employee: ~$267K (exceptional for education)
- 57% organic traffic indicates strong SEO moat in niche CTE topics
- Top keywords reveal deep integration with specific textbooks and editions
- Employee ownership model (Rebecca Shankle: 'Regional Sales Manager and Employee Owner') aligns incentives
The Unsexy Truth About EdTech
G-W proves that serving institutional needs beats chasing consumer trends. Their $77M revenue on 289 employees shows that deep domain expertise in CTE is worth more than a flashy app. For founders and investors: sometimes the best market is the one everyone else ignores.
What tech stack does G-w use?
How much traffic does G-w get?
Traffic & Engagement
Traffic Sources
Where is G-w's audience located?
What keywords does G-w rank for?
5 keywordsHow is G-w's SEO?
Meta Tags
New Print and Digital Resources for CTE, Trades, Health, PE - Goodheart-Willcox
Explore a wide range of digital and print resources that build skills for life. G-W provides innovative solutions for Career and Technical Education plus Health and Physical Education.
H1 Tags
What is G-w's revenue?
Who works at G-w?
Loading leads...
What do customers think of G-w?
No Trustpilot reviews available for this company.
Frequently Asked Questions about G-w
What is G-w's Revenue?
What does G-w do?
How fast is G-w growing?
What technologies does G-w use?
Who are G-w's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact G-w?
Contact Information
Export g-w.com Data
Download the complete tech stack, analytics, leads, and company data for g-w.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About g-w.com
Explore a wide range of digital and print resources that build skills for life. G-W provides innovative solutions for Career and Technical Education plus Health and Physical Education.
Company Overview
g-w.com Social Media
Contact g-w.com
Phone Numbers
Technology Stack
g-w.com uses 14 technologies across their website including HSTS, HubSpot, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Security
HSTS
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
g-w.com receives approximately 51.0K monthly visitors and ranks #592,464 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:25 on the site.
The majority of g-w.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is g-w.com?
What technologies does g-w.com use?
How do I contact g-w.com?
What are g-w.com's social media accounts?
Is g-w.com hiring?
How popular is g-w.com?
Related Searches
This page provides publicly available information about g-w.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit g-w.com directly at https://g-w.com.