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The Invisible B2B Powerhouse
How Product Care Group dominates trade without consumer traffic
While most companies obsess over SEO rankings and direct traffic, Product Care Group operates on a different plane entirely. With zero organic search visibility and a 2.3-star Trustpilot rating, this $7.5M B2B specialist proves that for some businesses, the best strategy is to stay invisible to consumers.
"Their website doesn't need traffic because their business model doesn't depend on it - it depends on relationships, not clicks."
The Trade-First Model
Product Care Group isn't trying to win over end consumers. Their entire digital footprint - from the PWA-enabled myorder.productcaregroup.com portal to their LinkedIn presence - is built to serve retailers and B2B partners. The 2.3-star consumer rating isn't a failure; it's a sign they're doing their job right. They're the invisible middle layer between products and end users, and they're perfectly fine staying there.
Infrastructure Over Marketing
Their tech stack tells a story of prioritization. Cloudflare for security, AWS CloudFront for delivery, Bootstrap and jQuery for functional interfaces - nothing flashy, nothing consumer-facing. This is infrastructure designed for transactional efficiency, not user delight. The absence of structured data and SEO keywords isn't an oversight; it's a deliberate choice to invest in backend systems over frontend marketing.
The career page URL (g2sltd.comour-people#careers) reveals their priorities - even their web architecture is pragmatic, not polished. They're not building a brand for the public; they're building systems for the trade. The 133 employees likely serve a concentrated client base that doesn't need to find them through Google - they already know who they are.
- Zero organic traffic isn't a failure - it's a strategic choice in B2B trade
- Low consumer ratings indicate strong B2B focus, not poor service
- Tech stack prioritizes reliability over consumer experience
- Revenue stability in a low-visibility model suggests deep client relationships
The Unsexy Billion-Dollar Playbook
While startups chase viral growth, Product Care Group proves that boring, specialized B2B trade can build sustainable revenue without ever needing to rank on Google.
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Product Care Group
Product Care Group provides innovative home appliance solutions to retailers, consumers and business to business customers through our skilled and dedicated teams.
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G2S Limited
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Reviews (7)
This is a truly terrible company the…
This is a truly terrible company the kitchen goods they supply on behalf of people like Tesco never get delivered on time and their customer service is non existent on the weekend and even worse when there is someone in the office they pass you about from one dept to another then one of them just puts the phone down on you without solving the non delivery problem.
RUBBISH RUBBISH COMPANY IF I COULD I WOULD GIVE ZERO ZERO…
IF I COULD I WOULD GIVE G2S ZERO ZERO STAR IF I COULD. I BOUGHT A RUSSELL HOBB UNDER COUNTER FREEZER FROM ARGOS STORE IN ROMFORD ESSEX AND A PART WAS MISSING AND THERE WAS NO NO MANUAL INSIDE THE BOX AS WELL AND ON TOP OF THAT THEY REFUSE TO EXCHANGE THE FREEZER FOR ME AND DO NOT EVEN GIVE ME BACK MONEY MY REFUND BACK. I PAID £160.00 CASH CASH TO ARGOS FOR THAT UNDER COUNTER FREEZER FROM WHICH WAS FROM MY DISABILITY ALLOWANCE AND PARTLY IT WAS MY SHOPPING MONEY. ON TOP OF THAT THE STAFF IS SO SO RUDE AND EXTREMELY EXTREMELY UNHELPFUL ARGOS SAYS THE SUPPLIERS G2S REFUSES TO GIVE YOU YOUR MONEY BACK AND EVEN REFUSE TO EXCHANGE THE FREEZER WHICH HAS LEFT ME EXTREMELY DEPRESSED NEVER NEVER EVER HAVE ANY THING TO DO WITH G2S THEY HAVE CAUSED ME EXTREME STRESS FRUSTRATION AND ANXIETY NOT TO MENTION SEVER MIGRAINES headaches. NOW I HAVE NO FREEZER AS I TOOK THE FREEZER BACK TO ARGOS MYSELF WHICH COSTED ME £15.00 TAXI TO BOOK A ESTATE CAR TO TAKE THE FREEZER BACK AND THEY DO NOT EVEN NOW REFUND ME MY MONEY BACK WHICH IS £160.00. I AM NOW EXTREMELY STRESSED AND DEPRESSED. Today I went back to Argos In the Brewery Romford Essex WHERE I PURCHASED THE FREEZER I spoke to the SO CALLED MANAGER by the NAME of ABI she was EXTREMELY EXTREMELY UNHELPFUL and EXTREMELY RUDE I can see she has NO QUALITIES OF A MANAGER AT ALL SHE IS A JOKE AS A MANAGER. So I requested MY REFUND BACK and she refused, she said to me NO REFUND and NO EXCHANGE I told her that I contacted Citizens Advice the CONSUMER LINE and they advised me that UNDER THE CONSUMERS RIGHT ACT 2015 IF THE ITEM IS NOT SATISFACTORY QUALITY a Customer is entitled to a exchange or a refund, BUT SHE STILL THIS SO CALLED MANAGER ABI KEPT ON REFUSING BY SAYING NO REFUND NO EXCHANGE. I took screenshots of my Freezer that I took back, I told this SO CALLED MANAGER ABI that I left my Freezer here because ARGOS IS FORCING ME TO KEEP A REJECT FREEZER WHEN I PAID £160.00 CASH FOR A BRAND NEW FREEZER AND NOT FOR A REJECT FREEZER. I told her that WHEN I INITIALLY RECEIVED THE FREEZER THERE WAS NO MANUAL IN THE BOX THE FREEZER WAS WOBBLING AS A FOOT/PART WAS MISSING and THERE WAS A SCRATCH IN FRONT OF THE FREEZER DOOR IT WAS IN EXTREMELY POOR CONDITION regarding the QUALITY WAS EXTREMELY POOR That could have been a return from another Customer, and YOU ARGOS IN THE BREWERY ROMFORD Essex ARE FORCING ME TO KEEP A REJECT FREEZER BY NOT GIVING ME A EXCHANGE OR MY MONEY REFUND BACK. But She this ABI THE SO CALLED MANGER STILL REFUSED ME BY SAYING NO EXCHANGE AND NO REFUND WHO MADE HER A MANAGER I DONT KNOW. So now I am going back tomorrow and try AGAIN TO GET MY MONEY BACK AS MY FREEZER IS STILL IN THE ARGOS STORE.
Company took my money no one turned up…
Company took my money no one turned up on the date for survey,no one is answering the phones ,sent 2 emails and no response. Do not use.
Do not give them a penny.
Do not give them a penny. Company is being run into the ground. Director just changed his details on Companies House so alarm bells should ring. No staff. Left us high and dry for last 6 months with half our build complete. Stay well clear!
Grotesque company
Grotesque company. Having provided a solid quote for a good quality product and then offered interest free credit, we were blindsided 3 weeks after placing the order with a request for 20% deposit. Having paid this, we were assurred that the order would be in place and installed within 3 to 4 weeks. However 4 weeks later we were informed that they were available to install in a further 2 weeks. 30 mins after the agreed upon arrival time of their installation team we recieved a call stating that they would not be arriving. Apparently they were running approximately 3 days behind schedulde but had not realised until the day of our installation?!?!? Having been rescheduled a further 2 weeks back, after installation we were hounded to complete a document which would release funds from the credit company - however they would not provide the FENSA certificates. Having held off sending this out for a whole 4 working days my wife then received a voicemail threating to pass to put us in default, pass to a debt collection agency and instruct bailiffs. A truly awful organisation.
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About g2sltd.com
Product Care Group provides innovative home appliance solutions to retailers, consumers and business to business customers through our skilled and dedicated teams.
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Technology Stack
g2sltd.com uses 10 technologies across their website including Font Awesome, cdnjs, Amazon Web Services, AWS CloudFront, and more.
Fonts
Font Awesome
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
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Trustpilot
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PWA
UI Libraries
DaisyUI
Traffic & Audience
g2sltd.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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