garlington.com
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The Montana Law Firm That Invests in Clients
How Garlington Lohn & Robinson built a $17.5M practice with a radical client philosophy.
In the competitive landscape of legal services, most firms sell hours. Garlington Lohn & Robinson sells an investment. This Montana-based boutique isn't just another law firm; it's a strategic partner with a revenue model that proves quality trumps quantity.
""An attorney should be an investment, not an expense." - Garlington Lohn & Robinson"
The 'Investment' Philosophy in Action
Garlington's headline isn't just marketing fluff; it's a filter. By positioning themselves as an investment, they attract clients focused on long-term value—business owners, estate planners, and medical professionals—rather than those seeking the lowest hourly rate. This focus is reflected in their top search terms like 'austin garlington' and 'montana medical legal panel,' indicating high-intent, niche traffic rather than generic queries.
The Traffic Anomaly
With only 1,915 monthly visits, their traffic seems low for a firm of this size. However, the breakdown reveals a sophisticated strategy: 47% direct traffic suggests high brand recall and repeat business. While their global rank is a modest #7.3M, their dominance in specific local and professional keywords (like 'lohn' and 'farago') indicates a hyper-targeted approach that prioritizes conversion volume over raw traffic numbers.
The tech stack reveals a firm that balances tradition with modern efficiency. They utilize Cloudflare for security and Google Analytics for data, but the presence of jQuery and Bootstrap suggests a website that prioritizes stability over bleeding-edge frameworks. This is a firm that invests in tools that work, not just tools that are trendy—a metaphor for their legal philosophy.
- Revenue per Employee: ~$243k (High efficiency for a service firm)
- Niche Dominance: Owning keywords like 'farago' and 'mediak' suggests strong personal branding
- Traffic Quality: Low volume but high direct intent minimizes acquisition costs
The Anti-Scaling Success Story
Garlington proves you don't need viral traffic to build a multi-million dollar business—just the right clients.
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Montana Law Firm | Garlington Lohn & Robinson : GLR
Montana Law Firm | Garlington Lohn & Robinson
We have been serving clients for over 130 years. If you have business law, tax law or litigation needs, contact our Montana law firm at 406-523-2500.
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About garlington.com
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Technology Stack
garlington.com uses 14 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Cloudflare
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Google Tag Manager, Google Analytics
Traffic & Audience
garlington.com receives approximately 1.9K monthly visitors and ranks #7,307,420 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:49 on the site.
The majority of garlington.com's traffic comes from .
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