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Gawker: The Zombie Site That Won't Die
How a 19M-visit ghost site still haunts the internet
Gawker.com is the digital equivalent of a zombie—it was legally destroyed, resurrected by hedge fund managers, and now operates with the exact same DNA that got it killed. With 75K monthly visits and a headline declaring Hulk Hogan dead, it's a living museum of internet media's most infamous failure.
"Gawker didn't just die—it was executed by the American legal system, then reborn as a cynical zombie that still generates 75K monthly visits."
The Resurrection Story
Gawker's current incarnation is a ghost ship piloted by the same hedge fund managers who acquired its corpse in bankruptcy court. The site operates with 36 employees generating $5.9M in revenue—essentially a zombie media company surviving on brand recognition and morbid curiosity. Its 62% direct traffic suggests a core audience of internet historians and masochists who still type 'gawker.com' into their browsers.
The Unkillable Audience
The traffic patterns reveal a fascinating paradox: despite being a legally dead brand, Gawker commands 21,300 monthly searches for its name alone. The site's top keyword is 'Kotaku' (52,670 monthly searches)—a sister publication that outlived its parent company. This suggests Gawker's audience is either confused or engaged in digital archaeology, seeking the ghost of the original media empire.
The tech stack tells its own story: Next.js, Tailwind CSS, and Netlify power a site that feels like a time capsule from 2015. They're running Google Ads and DoubleClick Floodlight—programmatic advertising systems that would have been anathema to Gawker's original ad-free, subscription-based model. This is a media company that learned nothing from its destruction.
- Survives on 62% direct traffic—users who actively seek the brand
- Generates $5.9M annually with just 36 employees (extremely lean)
- Top search term is 'Kotaku'—a sister site that outlived it
- Runs on modern tech (Next.js) but old-school editorial arrogance
Gawker is a warning, not a success story
It proves that in digital media, brand equity can outlive editorial integrity—but only as a zombie, not a thriving business.
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Gawker | The Website
Gawker. It's a website on the internet.
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About gawker.com
Gawker. It's a website on the internet.
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gawker.com uses 10 technologies across their website including Adobe Fonts, HSTS, Netlify, and more.
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DoubleClick Floodlight, Google Ads
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Traffic & Audience
gawker.com receives approximately 75.8K monthly visitors and ranks #538,987 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:14 on the site.
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