gehnaindia.com
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Gehna: The $11.5M Custom Jewellery Empire
How a Chennai-based artisan brand scaled to 80K monthly visits without social media
While D2C jewellery brands burn cash on Instagram ads, Gehna quietly builds a $11.5M revenue engine on the back of organic search and direct traffic. This is a masterclass in niche dominance.
"Gehna doesn't sell jewellery. They sell perfection—and 79,000 customers are buying it every month."
The Organic Traffic Flywheel
With 39% organic search traffic and zero social presence, Gehna has engineered a powerful SEO moat. Their top keyword 'gehna' alone drives 280 monthly searches, while long-tail terms like 'frangipani pearl earring' capture high-intent buyers. The real magic? 46% direct traffic—meaning nearly half their visitors bypass search engines entirely. This is brand equity, not luck.
The High-Intent Niche
Gehna isn't competing with Tanishq or Kalyan Jewellers for mass market share. They own the 'custom handmade' lane. Their H1 tags reveal a laser focus: earrings, chains, nosepins, bracelets, pendants. Every product screams personalization. This is a surgical strike on affluent women who want unique pieces, not factory-made catalogues. The result? A $226K+ revenue per employee—exceptional for a lifestyle brand.
The tech stack tells a story of performance obsession. They use Tailwind CSS, Bootstrap, and DaisyUI for speed. PWA capabilities suggest mobile-first thinking. Lazy loading and Priority Hints show they understand Core Web Vitals. This isn't a legacy e-commerce site—it's built for conversion.
- Zero social media investment yet 79K monthly visits—proving SEO > SMM for high-ticket items
- 46% direct traffic indicates exceptional customer retention and brand recall
- Custom jewellery focus creates 10x higher margins than commodity gold sellers
- Chennai hub gives access to traditional craftsmanship at scalable costs
Gehna is the anti-D2C playbook
They prove you don't need social media fame or VC money to build a $11.5M brand. You need a niche, SEO mastery, and product that makes customers come back directly.
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Meta Tags
Buy Personalized Handmade Jewellery | Custom Jewelry Online | Gehna
Gehna is leading custom handmade jewellery designer for gold, diamond jewelleries in Chennai. Buy Necklace, Bracelets, Earrings, Jhumki, Pendants Online in India. Every piece of jewellery crafted by Gehna screams perfection. Make these your treasure before someone else grabs them.
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About gehnaindia.com
Gehna is leading custom handmade jewellery designer for gold, diamond jewelleries in Chennai. Buy Necklace, Bracelets, Earrings, Jhumki, Pendants Online in India. Every piece of jewellery crafted by Gehna screams perfection. Make these your treasure before someone else grabs them.
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Technology Stack
gehnaindia.com uses 24 technologies across their website including Font Awesome, Sentry, AWS CloudFront, Cloudflare, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
gehnaindia.com receives approximately 79.4K monthly visitors and ranks #362,815 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:06 on the site.
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