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gelita.com
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gelita.com

18 technologies
VerifiedVisit64.9K/mo$575M1.5K18 Tech25 Leads
Deep Dive

Gelita: The 150-Year-Old Biochemist

How a German collagen giant quietly dominates the $20B peptide market

In a world obsessed with disruption, Gelita is the ultimate counter-narrative: a 150-year-old family business that has quietly cornered the global market for collagen peptides. While tech startups chase quarterly growth, Gelita has spent a century and a half refining the molecular architecture of connective tissue. This isn't just a supplier—it's the invisible infrastructure behind the global wellness boom.

$575M
Annual Revenue
1,522
Global Employees
64.9K
Monthly Visits
50%
Organic Traffic

"They don't sell products—they sell molecular solutions. And the world is buying."

The Verisol Domination

Gelita's crown jewel is Verisol, a specific collagen peptide formulation that's become the industry standard for beauty-from-within supplements. With 4,050 monthly searches for 'Verisol' alone, they've successfully branded a proprietary ingredient that commands premium pricing. This is classic B2B2C strategy: create a branded ingredient that becomes so synonymous with the category that consumers demand it by name.

The Traffic Paradox

Here's the fascinating data point: despite being a $575M revenue company, Gelita only gets 64.9K monthly visits. That's a revenue-per-visit ratio that would make any DTC founder weep with envy. It reveals their true model: they're not chasing consumers, they're supplying the manufacturers who do. Their 50% organic search traffic is dominated by industry-specific terms like 'gelita collagen peptides' (210 monthly searches) rather than mass-market keywords.

The tech stack tells its own story of pragmatic evolution. They're running jQuery alongside Tailwind CSS, Bootstrap with Ant Design—this isn't a startup's pristine architecture, it's the digital footprint of a legacy industrial player making thoughtful, incremental upgrades. The presence of PWA capabilities suggests they're investing in mobile experience, likely for their B2B portal. This is a company that understands its audience: procurement managers and R&D scientists, not Instagram influencers.

  • 150-year heritage in a market dominated by 5-year-old startups
  • Branded ingredient strategy (Verisol) that creates consumer pull-through
  • Global footprint with undefined traffic from multiple international markets
  • Sophisticated B2B content strategy via their Pharma Institute and blog
  • LinkedIn presence with 50K+ followers—strong for industrial B2B
No direct-to-consumer sales channel
Unmatched R&D credibility with 150 years of scientific validation
Low brand recognition among general consumers
Proprietary ingredient IP that competitors can't replicate
Traditional tech stack lacking modern frameworks
Deep B2B relationships across pharma, food, and supplement industries

The Invisible Giant

Gelita proves that in B2B, dominance doesn't require fame—just relentless scientific excellence and strategic ingredient branding.

What tech stack does Gelita use?

21 detected
Security1
Cloud & Hosting1
Advertising1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries4
Tracking & Analytics3
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager

How much traffic does Gelita get?

Traffic & Engagement

64.9K
Monthly Visits
1.9
Pages/Visit
0:21
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend-8%
70.8K
Oct 2025
Oct
67.6K
Nov 2025
Nov
64.9K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
37%
Social
4%
Referrals
8%
Email
0%
Paid
1%

Where is Gelita's audience located?

🌍13.7%
🌍8.9%
🌍6.2%
🌍5.6%
🌍5.4%

What keywords does Gelita rank for?

5 keywords
1gelita1.1K vol
2gelita ag550 vol
3verisol4.0K vol$0.61
4gelita usa480 vol
5gelita collagen peptides210 vol

How is Gelita's SEO?

Open Graph Image

OG Image preview
og:image

https://www.gelita.com/sites/default/files/styles/og_image/public/2025-07/adobestock_158394921.jpeg?itok=UUeaZ9B2

Meta Tags

title13 chars

Home | GELITA

description198 chars

Global supplier and leading expert in gelatin and collagen peptides. With an international presence and 150 years of experience, we are constantly developing new solutions to improve people's lives.

languageEN

H1 Tags

h1GELITA

Who works at Gelita?

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What do customers think of Gelita?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Gelita

What is Gelita's Revenue?
Gelita generates approximately $575M in annual revenue. With 1,522 employees, that's $378,000 per employee.
What does Gelita do?
Global supplier and leading expert in gelatin and collagen peptides. With an international presence and 150 years of experience, we are constantly developing new solutions to improve people's lives.
How fast is Gelita growing?
Gelita employee count has changed by 13% year over year.
What technologies does Gelita use?
Gelita uses 18 technologies across their website including Maps, Video, Security. Key technologies include Leaflet, Mapbox, YouTube Embed, HSTS.
Who are Gelita's competitors?
Gelita's main competitors include Grain Processing Corporation, Global Filter, Fareway Stores, JM Swank, ACP. These companies operate in similar markets and compete for the same customer base.

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What are Gelita's key pages?

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About gelita.com

Global supplier and leading expert in gelatin and collagen peptides. With an international presence and 150 years of experience, we are constantly developing new solutions to improve people's lives.

Company Overview

gelita.com
Website
health
Industry
#547,330
Global Rank
64.9K
Monthly Visitors
18
Technologies
25+
Employees

gelita.com Key Pages

Contact gelita.com

Technology Stack

gelita.com uses 18 technologies across their website including Leaflet, Mapbox, YouTube Embed, HSTS, and more.

Maps

Leaflet, Mapbox

Video

YouTube Embed

Security

HSTS

Cloud & Hosting

Cloudflare

Advertising

Microsoft Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

64.9K
Monthly Visits
38%
Bounce Rate
1.9
Pages/Visit
0:21
Avg. Duration

gelita.com receives approximately 64.9K monthly visitors and ranks #547,330 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:21 on the site.

The majority of gelita.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is gelita.com?
Global supplier and leading expert in gelatin and collagen peptides. With an international presence and 150 years of experience, we are constantly developing new solutions to improve people's lives.
What technologies does gelita.com use?
gelita.com uses 18 technologies including Leaflet, Mapbox, YouTube Embed, and 12 more. View the full tech stack analysis above.
How do I contact gelita.com?
You can contact gelita.com through their contact page.
What are gelita.com's social media accounts?
gelita.com is active on youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is gelita.com?
gelita.com receives approximately 64.9K monthly visitors and ranks #547,330 globally. Traffic is declining by 4.1% month-over-month.

Related Searches

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This page provides publicly available information about gelita.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gelita.com directly at https://gelita.com.