gemius.com
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Gemius: The Eastern European Data Giant
How a 244-person team built a $39M audience measurement empire
While the West obsesses over Google Analytics and Nielsen, Gemius quietly dominates audience measurement across Eastern Europe. With 13M monthly visits and a $39M revenue engine, this Polish powerhouse proves you don't need Silicon Valley scale to build a data empire.
"Gemius doesn't just measure audiences—they own the measurement infrastructure for entire markets."
The Eastern European Stronghold
With 47.5% of traffic from undefined (likely Poland and neighboring markets), Gemius has built an unassailable position in regions where Western measurement tools failed to penetrate. They're not competing globally—they're dominating locally with depth over breadth.
The Traffic Paradox
Here's the contradiction: 13M monthly visits but only 7% from organic search. This isn't a content play—it's a utility play. Users (media buyers, publishers, analysts) bookmark gemius.com because it's essential infrastructure, not because they discovered it through SEO.
The keyword data reveals their moat: 'gemius' (5,220 monthly searches) and 'adreal' (1,180 searches) aren't generic terms—they're branded tools. This is classic platform thinking: when your product name becomes the verb for the category, you've achieved defensibility.
- Cross-media measurement (internet, TV, radio, outdoor) creates switching costs
- 244 employees generate $160K revenue per person—highly efficient for services
- Backlinks (466K) suggest strong publisher adoption and ecosystem integration
- Direct traffic (28%) indicates high user retention and bookmark usage
The Unsexy Infrastructure Play
While everyone chases AI hype, Gemius built the measurement rails for entire media markets. That's not sexy—it's valuable.
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5 keywordsHow is Gemius's SEO?
Open Graph Image
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Meta Tags
Gemius - Internet, TV & radio audience measurement
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.
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About gemius.com
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.
Company Overview
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Technology Stack
gemius.com uses 8 technologies across their website including HSTS, PHP, Twitter Cards, and more.
Security
HSTS
Programming Languages
PHP
Web Standards
Twitter Cards
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
AOS, jQuery
Traffic & Audience
gemius.com receives approximately 13.1M monthly visitors and ranks #6,825 globally. The website has a bounce rate of 90% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:10 on the site.
The majority of gemius.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about gemius.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gemius.com directly at https://gemius.com.