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gemo.fr
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gemo.fr

14 technologies
VerifiedGrowingVisit3.4M/mo$52M37014 Tech1 Leads
Deep Dive

GÉMO: The 370-Person E-Commerce Powerhouse

A deep dive into the French fashion retailer mastering the mass market

While luxury brands chase exclusivity, GÉMO dominates the mass market with 3.3M monthly visits and a $51.8M revenue engine built on 'cheap chic' for the entire family. This isn't a fashion house—it's a volume machine.

3.38M
monthly visits
$51.8M
annual revenue
370
employees
51%
organic traffic

"GÉMO proves that in fashion e-commerce, volume beats prestige—3.3M monthly visits is a testament to mass-market dominance."

The Family-First Strategy

GÉMO targets the pragmatic French household with one-stop shopping for shoes and clothing across generations. With 91.8% of traffic from France (despite 'undefined' data), they've built a fortress around domestic loyalty. The keyword 'gemo' alone drives 120K monthly searches—brand recognition that would make luxury houses jealous.

The SEO Juggernaut

Their 222,981 backlinks and 51% organic traffic share reveal a content-first strategy. The blog.gemo.fr subdomain isn't just fluff—it's a traffic magnet. They rank for 'pull de noel' (14K searches) and 'gemo femme' (3.6K), capturing seasonal demand with surgical precision. This is SEO as a moat, not a tactic.

The tech stack tells a story of pragmatic modernization: Tailwind CSS, Vite, and PWA capabilities show they're not stuck in legacy hell. Yet the 2.1/5 Trustpilot rating from 363 reviews exposes the cracks—volume comes at a cost. When you're selling 'petits prix' to 3.3M people monthly, quality control becomes the bottleneck.

  • Mass-market positioning: 'Vêtements & chaussures à petits prix pour toute la famille' isn't a tagline—it's a business model
  • Multi-platform social presence: TikTok, Instagram, YouTube, Facebook, Twitter, LinkedIn—omnichannel reach
  • The 'Eram' connection: LinkedIn reveals they're part of the Eram Group, giving them sourcing power small players can't match
No luxury branding or exclusivity
Massive 3.3M monthly visit volume
2.1/5 Trustpilot rating signals operational friction
51% organic traffic = low CAC
No visible funding—self-sustaining but potentially capital-constrained
Family-wide product range = higher AOV

The Unsexy Truth About E-Commerce Success

GÉMO wins by being boringly effective—no VC hype, just 370 employees moving millions of socks and shirts to French families every month.

What tech stack does Gemo use?

17 detected
A/B Testing1
Analytics & Marketing2
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics3
G
Google Analytics
G
Google Static
G
Google Analytics

How much traffic does Gemo get?

Traffic & Engagement

2.4M
Monthly Visits
-14.2%
4.7
Pages/Visit
6:46
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-11%
2.8M
Oct 2025
Oct
2.9M
Nov 2025
Nov
2.4M
Dec 2025
Dec

Rankings

#22,585
Global Rank
#578
France Rank
Retail
Category

Backlinks & Authority

223.0K
Backlinks
4.6K
Ref. Domains
59
Authority Score
Low
Penalty Risk
Backlinks Trend-18%
271.5K
Jul 2025
Jul
260.3K
Aug 2025
Aug
242.6K
Sep 2025
Sep
246.0K
Oct 2025
Oct
232.6K
Nov 2025
Nov
223.0K
Dec 2025
Dec

Search Traffic

Organic
2.0M
Paid
63.0K

Top Organic Keywords

#1gemo
823,000 vol32.6%
#1gémo
60,500 vol2.4%
#1gemo chaussures
27,100 vol1.1%
#1gemo femme
8,100 vol0.3%
#1gemo chaussures femme
5,400 vol0.2%

Where is Gemo's audience located?

🇫🇷France97.2%
🇺🇸United States1.1%
🇩🇿Dz0.2%
🇪🇸Spain0.2%
🇵🇹Portugal0.2%

Device Distribution

Desktop13.7%
Mobile86.3%

What keywords does Gemo rank for?

5 keywords
1gemo120.3K vol$0.13
2gémo13.0K vol$0.12
3gemo femme3.6K vol$0.15
4pull de noel14.3K vol$0.64
5gemo chaussure1.3K vol$0.19

How is Gemo's SEO?

Meta Tags

title65 chars

GÉMO | Vêtements & chaussures à petits prix pour toute la famille

description58 chars

Chaussures et Vêtements pour toute la famille à petit prix

languageFR

Schema Types

Organization

What is Gemo's revenue?

$52M
Annual Revenue
370
-4%
Employees
$140K
Revenue/Employee
Canton, United States
Headquarters

Who works at Gemo?

Loading leads...

What do customers think of Gemo?

Gémo

Gémo

2.1
363 reviews

Categories

Clothing Store#undefinedShoe Store#undefinedChildren's Clothing Store#undefinedWomen's Clothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (3)

Filter by rating:
Haneen Sleem
12/22/2025
🇨🇮 Ci1 reviewsOrganicUnverified
Experience date: 12/22/2025
GEMO PLAYCE PALMERAIE is the worst…

GEMO PLAYCE PALMERAIE is the worst store ever with the most impolite staff and the most rude managers I had the worst experience ever and they treated me in a very bad way just because I work in a retail store too! They’re unprofessional and very rude

Anne Sophie Fritz
5/12/2023
🇩🇰 Denmark9 reviewsOrganicUnverified
Experience date: 5/12/2023
Stop sending me mails!

Stop sending me mails! I have never bought anything from you, and it isn't possible to stop your mails without logging in. STOP!

Emma Lou
6/21/2022
🇫🇷 France85 reviewsOrganicUnverified
Experience date: 6/21/2022
Bought some shoes at the end of April…

Bought some shoes at the end of April in Gemo, Chambery. After 5 times worn they started to split on the seams of both shoes. Went to store, I had proof of purchase with my bank acct and explained I cannot kep box and receipt for everything I buy! After much discussion she refunded me but was quite stroppy about it. If you sell tatt you refund customers no question. Nobody on this planet keeps every receipt and shoe box for every purchase and I am sure she doesn’t either!!!

Frequently Asked Questions about Gemo

What is Gemo's Revenue?
Gemo generates approximately $52M in annual revenue. With 370 employees, that's $140,000 per employee.
What does Gemo do?
Chaussures et Vêtements pour toute la famille à petit prix
How fast is Gemo growing?
Gemo has declined by 14.2% in the last 6 months according to traffic data. employee count has changed by -4% year over year.
How do people interact with Gemo?
When visiting Gemo, visitors view an average of 4.7 pages per visit, and spend around 6:46 on the site, and the bounce rate is 43.3%.
How do people find Gemo?
344.5K people (14%) visit Gemo directly. 2.0M (83%) find them through organic search. 63.0K (3%) come through paid advertising.
Who uses Gemo?
Gemo's top market is France with 2.4M visitors (97.2%). United States is 2nd with 25.8K (1.1%). Algeria is 3rd with 6.0K (0.2%).
What technologies does Gemo use?
Gemo uses 14 technologies across their website including Security, A/B Testing, Analytics & Marketing. Key technologies include HSTS, reCAPTCHA, AB Tasty, Matomo, Google Analytics.
Who are Gemo's competitors?
Gemo's main competitors include lahalle.com, chaussea.com, kiabi.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Gemo?
Gemo has a Trustpilot score of 2.1 out of 5 (2 stars) based on 363 customer reviews.

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About gemo.fr

Chaussures et Vêtements pour toute la famille à petit prix

Company Overview

gemo.fr
Website
lifestyle
Industry
#13,910
Global Rank
3.4M
Monthly Visitors
14
Technologies
1+
Employees

gemo.fr Key Pages

Contact gemo.fr

Technology Stack

gemo.fr uses 14 technologies across their website including HSTS, reCAPTCHA, AB Tasty, Matomo, Google Analytics, and more.

Security

HSTS, reCAPTCHA

A/B Testing

AB Tasty

Analytics & Marketing

Matomo, Google Analytics

Performance

Priority Hints

Web Standards

PWA

Build Tools

Vite

Traffic & Audience

3.4M
Monthly Visits
39%
Bounce Rate
4.8
Pages/Visit
3:32
Avg. Duration

gemo.fr receives approximately 3.4M monthly visitors and ranks #13,910 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:32 on the site.

The majority of gemo.fr's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is gemo.fr?
Chaussures et Vêtements pour toute la famille à petit prix
What technologies does gemo.fr use?
gemo.fr uses 14 technologies including HSTS, reCAPTCHA, AB Tasty, and 8 more. View the full tech stack analysis above.
How do I contact gemo.fr?
You can contact gemo.fr through their contact page.
What are gemo.fr's social media accounts?
gemo.fr is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is gemo.fr?
gemo.fr receives approximately 3.4M monthly visitors and ranks #13,910 globally. Traffic is growing by 12.1% month-over-month.

Related Searches

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This page provides publicly available information about gemo.fr. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gemo.fr directly at https://gemo.fr.