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GÉMO: The 370-Person E-Commerce Powerhouse
A deep dive into the French fashion retailer mastering the mass market
While luxury brands chase exclusivity, GÉMO dominates the mass market with 3.3M monthly visits and a $51.8M revenue engine built on 'cheap chic' for the entire family. This isn't a fashion house—it's a volume machine.
"GÉMO proves that in fashion e-commerce, volume beats prestige—3.3M monthly visits is a testament to mass-market dominance."
The Family-First Strategy
GÉMO targets the pragmatic French household with one-stop shopping for shoes and clothing across generations. With 91.8% of traffic from France (despite 'undefined' data), they've built a fortress around domestic loyalty. The keyword 'gemo' alone drives 120K monthly searches—brand recognition that would make luxury houses jealous.
The SEO Juggernaut
Their 222,981 backlinks and 51% organic traffic share reveal a content-first strategy. The blog.gemo.fr subdomain isn't just fluff—it's a traffic magnet. They rank for 'pull de noel' (14K searches) and 'gemo femme' (3.6K), capturing seasonal demand with surgical precision. This is SEO as a moat, not a tactic.
The tech stack tells a story of pragmatic modernization: Tailwind CSS, Vite, and PWA capabilities show they're not stuck in legacy hell. Yet the 2.1/5 Trustpilot rating from 363 reviews exposes the cracks—volume comes at a cost. When you're selling 'petits prix' to 3.3M people monthly, quality control becomes the bottleneck.
- Mass-market positioning: 'Vêtements & chaussures à petits prix pour toute la famille' isn't a tagline—it's a business model
- Multi-platform social presence: TikTok, Instagram, YouTube, Facebook, Twitter, LinkedIn—omnichannel reach
- The 'Eram' connection: LinkedIn reveals they're part of the Eram Group, giving them sourcing power small players can't match
The Unsexy Truth About E-Commerce Success
GÉMO wins by being boringly effective—no VC hype, just 370 employees moving millions of socks and shirts to French families every month.
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GÉMO | Vêtements & chaussures à petits prix pour toute la famille
Chaussures et Vêtements pour toute la famille à petit prix
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Reviews (3)
GEMO PLAYCE PALMERAIE is the worst…
GEMO PLAYCE PALMERAIE is the worst store ever with the most impolite staff and the most rude managers I had the worst experience ever and they treated me in a very bad way just because I work in a retail store too! They’re unprofessional and very rude
Stop sending me mails!
Stop sending me mails! I have never bought anything from you, and it isn't possible to stop your mails without logging in. STOP!
Bought some shoes at the end of April…
Bought some shoes at the end of April in Gemo, Chambery. After 5 times worn they started to split on the seams of both shoes. Went to store, I had proof of purchase with my bank acct and explained I cannot kep box and receipt for everything I buy! After much discussion she refunded me but was quite stroppy about it. If you sell tatt you refund customers no question. Nobody on this planet keeps every receipt and shoe box for every purchase and I am sure she doesn’t either!!!
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About gemo.fr
Chaussures et Vêtements pour toute la famille à petit prix
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gemo.fr Social Media
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Technology Stack
gemo.fr uses 14 technologies across their website including HSTS, reCAPTCHA, AB Tasty, Matomo, Google Analytics, and more.
Security
HSTS, reCAPTCHA
A/B Testing
AB Tasty
Analytics & Marketing
Matomo, Google Analytics
Performance
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Web Standards
PWA
Build Tools
Vite
Traffic & Audience
gemo.fr receives approximately 3.4M monthly visitors and ranks #13,910 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:32 on the site.
The majority of gemo.fr's traffic comes from undefined, undefined, .
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This page provides publicly available information about gemo.fr. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gemo.fr directly at https://gemo.fr.