For three decades, Generis has quietly dominated the intersection of faith and finance, transforming how Christian organizations think about generosity. They're not just consultants—they're cultural architects building sustainable giving economies.

"Generosity isn't a transaction—it's a transformation. Generis built an entire methodology around that distinction."

Their tech stack tells a story of pragmatic evolution. jQuery, Bootstrap, Tailwind CSS—this isn't a bleeding-edge startup stack. It's a battle-tested toolkit that prioritizes reliability over flash. The presence of Splide and Goober suggests they're modernizing incrementally, not tearing everything down. This is a company that values stability over disruption, which makes perfect sense when your clients are churches and nonprofits making multi-year financial commitments.

• Revenue-per-employee: ~$174K (healthy for a consulting firm)
• Traffic concentration: 92% from undefined markets (likely US-heavy)
• Brand search vs. category search: 1:12 ratio indicates untapped awareness
• Direct traffic dominance suggests strong referral and word-of-mouth