genetec.com
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Genetec: The Silent Giant of Physical Security
A $323M revenue powerhouse that quietly dominates the unified security market
While the world obsesses over cloud software, Genetec built a $323M fortress by solving the unglamorous problem of physical security. They don't just watch cameras—they unify video surveillance, access control, and license plate recognition into a single platform that protects everything from airports to retail chains.
"Genetec turned physical security into a unified data platform—where most competitors still sell isolated hardware components."
The Enterprise Moat
With 1,594 employees and $323M in revenue, Genetec operates at a scale where integration complexity becomes their advantage. Their 568,645 backlinks (mostly from enterprise integrators and security consultants) create a powerful SEO moat that's nearly impossible for startups to replicate. This isn't a product-led growth story—it's an enterprise trust machine.
The Traffic Paradox
Here's the fascinating data: 49% of their traffic comes from organic search, but 41% is direct. This suggests a mature customer base that types 'genetec' directly into their browser—a sign of brand dominance in a B2B security market where most competitors fight for generic keywords. Their top keyword is literally their brand name with 7,990 monthly searches.
The tech stack reveals their modernization journey. They're using Vite for build optimization, PWA capabilities for mobile access, and Cloudflare for global distribution. Yet they still rely on legacy frameworks like Bootstrap alongside modern ones like Tailwind and Ant Design—classic sign of a mature platform evolving without a full rewrite.
- Unified platform approach beats point solutions in enterprise sales cycles
- Brand equity so strong that 41% of traffic is direct navigation
- ALPR (Automatic License Plate Recognition) as a moat-defining feature
- Geographic spread: Top 5 countries represent 65.5% of traffic—global but concentrated
The Unsexy Billion-Dollar Playbook
Genetec proves that boring infrastructure problems, when solved completely, create unbreakable enterprise value. They're not disrupting—they're integrating.
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Genetec Inc: Leader in unified physical security software
Genetec provides unified security solutions that combine IP-based video surveillance, access control, automatic license plate recognition (ALPR), communications, and analytics to help protect the everyday.
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About genetec.com
Genetec provides unified security solutions that combine IP-based video surveillance, access control, automatic license plate recognition (ALPR), communications, and analytics to help protect the everyday.
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Technology Stack
genetec.com uses 13 technologies across their website including HSTS, PHP, Cloudflare, and more.
Security
HSTS
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PHP
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Cloudflare
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OneTrust
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Traffic & Audience
genetec.com receives approximately 315.6K monthly visitors and ranks #144,049 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:39 on the site.
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This page provides publicly available information about genetec.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit genetec.com directly at https://genetec.com.