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Verkada: The $800M Security Giant You've Never Heard Of
How a hardware-first startup built a $800M revenue empire in plain sight
While Silicon Valley chases AI hype, Verkada quietly built a security empire worth $806M annually. They don't sell software subscriptions—they sell physical cameras that watch you.
"They're not selling security cameras. They're selling the illusion of control in a chaotic world."
The Anti-SaaS Playbook
Verkada defies every SaaS playbook. 65% of traffic is direct—customers typing 'verkada.com' into their browser. That's not viral growth; that's lock-in. Their 28% organic search is dominated by branded terms like 'verkada login' and 'verkada command.' They've built a moat so deep, customers don't even comparison shop.
The Hardware Trojan Horse
They sell cameras, but they own the stack. From silicon to cloud, Verkada controls every layer. This vertical integration lets them charge premium prices while competitors race to the bottom. The result? $655M in funding and a valuation that makes hardware VCs salivate. They're not just building cameras—they're building infrastructure.
The data reveals a fascinating contradiction: 1.2M monthly visits with only 28% from search. This isn't a product that spreads through word-of-mouth. It spreads through procurement departments and IT managers who've stopped evaluating alternatives. When 'verkada careers' gets 3,190 monthly searches, you know you're looking at a company people want to join, not just buy from.
- Branded search dominance: 52K monthly 'verkada' searches vs. competitors
- Direct traffic supremacy: 65% bypass search entirely
- Enterprise gravity: $806M revenue suggests massive contract values
- Talent magnet: 2,562 employees and growing
The Unsexy Billion-Dollar Truth
Verkada proves that boring, hardware-heavy businesses can outperform flashy SaaS startups—when they own the entire stack and build unbreakable customer relationships.
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Reviews (12)
Powerful Product
Product is very powerful! You can search the videos by the color of clothing, they have facial recognition which is a bit scary. The interface is really intuitive and simple considering how robust their platform is. I am looking to implement this not only at my office but at my home too!
Absolutely hopeless company
Absolutely hopeless company Avoid at all cost. Buy ubiquiti instead
PURE CLOUD worked better for me
I wanted to share my experience with Verkada, which unfortunately hasn’t been a positive one. At first, the platform seemed promising - sleek interface, decent hardware, and the appeal of an all-in-one solution. But over time, I ran into a major issue: the entire system is locked into a proprietary ecosystem that severely limits flexibility. Everything is tightly controlled - from the cameras to the access systems to how data is managed — and it quickly became clear that integrating with third-party tools or customizing the setup to fit our actual needs wasn’t really possible. Even basic things felt restricted unless you went through Verkada’s own options, which usually came at an extra cost or required more commitment to their ecosystem. It started to feel like we were building our security infrastructure around their limitations instead of our requirements. Eventually, the lack of openness and control just became too much. We've since migrated to a "pure cloud" based alternative that offers more flexibility, better pricing transparency, and a platform that actually adapts to how we work - not the other way around. Honestly, it's been a relief, and I only wish we’d made the switch sooner.
Expensive and not reachable
Accessible during the sales process but then impossible to reach for support. High upfront costs with long term subscription that you pay upfront. Also limited customization. 1 star all around.
I was scammed by them
I was scammed by them. I advise any developer against cooperating with them.
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About verkada.com
Company Overview
Technology Stack
verkada.com uses 15 technologies across their website including Wistia, HSTS, Sentry, and more.
Video
Wistia
Security
HSTS
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
Cloudflare, Vercel
Privacy & Consent
OneTrust
Traffic & Audience
verkada.com receives approximately 1.2M monthly visitors and ranks #32,544 globally. The website has a bounce rate of 30% with visitors viewing an average of 8.2 pages per visit. Users spend an average of 8:01 on the site.
The majority of verkada.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about verkada.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit verkada.com directly at https://verkada.com.