gensco.com
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Gensco: The HVAC Giant Hiding in Plain Sight
A $75M revenue company that dominates a niche with zero digital fanfare
In an era of hyper-growth SaaS startups and viral tech unicorns, Gensco operates in the shadows of the physical world, quietly generating $75M annually by selling HVAC equipment and supplies to contractors who actually build things. Their website traffic tells a story of a business that doesn't need digital marketing—it needs a phone number and a truck.
"This isn't a tech company—it's a logistics and relationships machine that happens to have a website."
The Silent Workforce
With 553 employees and $75M in revenue, Gensco generates approximately $135,600 per employee. This isn't a hyper-scaled tech startup; it's a mature, efficient industrial operation. The VP of Human Resources (Marcie Butterfield) is listed among key executives—telling in itself. For a company of this size, HR leadership suggests a focus on retaining skilled tradespeople rather than software engineers.
The Traffic Paradox
Gensco's digital footprint is deliberately minimal. 52% of traffic is direct—people typing 'gensco.com' into their browser. Only 38% comes from organic search. For context, most modern B2B companies see 60-70% organic traffic. This tells us Gensco's customers aren't discovering them online; they're already customers. The top keyword is simply 'gensco' (520 monthly searches), followed by 'gensco careers'—proving their brand equity exists in the physical world first.
The second most-searched term is 'gensco chisels' (120 monthly searches). This is the clue. Gensco isn't just an HVAC company—they're a broad industrial supplier. Chisels, tools, plumbing supplies, and HVAC equipment all flow through their distribution network. This breadth creates a moat: they're not just competing on price; they're competing on being the one-stop shop for contractors who need everything from refrigerant lines to hammer handles.
- Niche dominance: Top HVAC supplier in the Pacific Northwest with regional concentration (100% US traffic)
- Relationship-driven: 52% direct traffic proves customer loyalty and repeat business
- Diverse revenue streams: Plumbing supplies, HVAC equipment, and industrial tools under one roof
- Stable leadership: VPs for supplies, plumbing, marketing, and manufacturing show deep vertical integration
The Unsexy Billion-Dollar Playbook
Gensco proves that in industrial B2B, relationships and logistics beat algorithms. They're not building a platform; they're building a network of trucks, warehouses, and trust.
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About gensco.com
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Technology Stack
gensco.com uses 12 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
CookieYes
Analytics & Marketing
Google Analytics
Traffic & Audience
gensco.com receives approximately 6.1K monthly visitors and ranks #3,196,343 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:16 on the site.
The majority of gensco.com's traffic comes from .
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This page provides publicly available information about gensco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gensco.com directly at https://gensco.com.