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Geodan: The Hidden Geospatial Powerhouse
A 30-year veteran quietly powering location intelligence for major European water boards
In the crowded geospatial tech space, few companies have the staying power of Geodan—now Sogelink. For over three decades, this Dutch firm has been the invisible engine behind Europe's most critical infrastructure decisions, from flood management to urban planning. But with just 153 employees and $24.4M in revenue, they're a giant hiding in plain sight.
"They don't compete on traffic—they compete on trust with the entities that control Europe's water and land."
The Water Board Empire
Geodan's traffic data reveals their true niche. With 'water board' (9,080 monthly searches) and 'hhnk' (670 monthly searches) as top keywords, they've essentially cornered the Dutch water management market. This isn't accidental—it's a 30-year deep dive into a single vertical. While others chase generic GIS users, Geodan owns the entities that literally keep the Netherlands dry.
The Rebrand Strategy
The shift to Sogelink isn't just cosmetic—it's a strategic expansion beyond geospatial data into full lifecycle management. With 1,660 monthly searches for 'Sogelink' (versus 250 for 'Geodan'), the rebrand is already working. They're moving from being 'the map company' to 'the infrastructure intelligence platform,' while their 64% organic traffic proves their domain authority is intact.
- Product owner Nick Naus leads a team of geospatial engineers who understand water board workflows intimately
- Their tech stack (Vite, Tailwind, PWA) shows modern frontend thinking despite being a 30-year-old company
- They own the entire conversation around 'HHNK'—a major Dutch water authority—creating a moat around their core vertical
The traffic numbers tell the real story: 1,945 monthly visits might seem modest, but with 64% coming organically and 'water board' as a top keyword, this isn't a company playing the traffic game. They're playing the infrastructure game. Each visit likely represents a government entity or utility planning critical projects. Their global rank of #7,292,950 is misleading—it's not about reach, it's about relevance within a specific, high-value niche.
The Quiet Giant of Geospatial Infrastructure
Sogelink proves that in B2G and B2B infrastructure tech, depth beats breadth every time. They're not building a platform for everyone—they're building the intelligence layer for Europe's most critical land and water decisions.
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Welcome to Sogelink (formerly known as Geodan)
Sogelink (formerly known as Geodan) developed the blueprint of its approach over 30 years ago: gathering information and displaying it simply in smart maps.
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About geodan.com
Sogelink (formerly known as Geodan) developed the blueprint of its approach over 30 years ago: gathering information and displaying it simply in smart maps.
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Technology Stack
geodan.com uses 18 technologies across their website including Font Awesome, Adobe Fonts, cdnjs, jsDelivr, Cloudflare, and more.
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Crazy Egg, Google Tag Manager, Google Analytics
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Traffic & Audience
geodan.com receives approximately 1.9K monthly visitors and ranks #7,292,950 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:53 on the site.
The majority of geodan.com's traffic comes from .
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