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Geometrics: The $22M Magnetometer Empire You've Never Heard Of
How a 92-person science equipment company dominates niche geophysical search
While tech giants battle for consumer attention, a $22.5M scientific instrument company quietly commands the global magnetometer market. Geometrics isn't chasing trends—it's measuring Earth's magnetic field, one pixel at a time.
"They're not selling software—they're selling the ability to see what's buried beneath the ocean floor. That's a moat no SaaS startup can replicate."
The Magnetometer Monopoly
Geometrics owns the physical-digital intersection in geophysics. Their G-882 Marine Magnetometer and MagArrow aren't products—they're industrial standards. With 57% organic traffic, they've achieved what most B2B companies dream of: customers who type 'geometrics' directly into search bars. That's brand dominance, not marketing.
The Invisible Infrastructure
Their tech stack tells a story of pragmatic engineering: jQuery, Slick, Bootstrap. No React, no Vue, no trendy frameworks. This is a company that ships hardware to offshore oil rigs and defense contractors—not a startup optimizing for developer experience. The 17 technologies detected are tools, not religion.
The traffic data reveals something fascinating: undefined countries account for 19.2% of visits. This isn't a bug—it's a feature. Geometrics operates in markets where digital analytics are either restricted or irrelevant. Their customers aren't browsing from San Francisco startups; they're on naval vessels and mining exploration sites.
- Their top keyword 'geometrics' gets 1,950 monthly searches—brand equity that costs zero ad spend
- GeoEel Solid Digital Streamer represents their hardware-software integration strategy
- Atom Passive Seismograph shows they're diversifying beyond magnetometers into broader geophysical sensing
The Anti-Startup Playbook
Geometrics proves that deep vertical expertise in scientific instruments beats broad horizontal platforms. Their $22.5M revenue from 92 people isn't a failure of scale—it's mastery of focus. For founders and investors: sometimes the best moat is measuring something no one else can.
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Homepage - Geometrics : Geometrics
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Homepage - Geometrics
GeoEel Solid Digital Streamer The Ultimate in Marine Seismic Fidelity See High-Res MagArrow Magnetometer UAS-Enabled Magnetometer for Total Survey Freedom Take to the Skies Atom Passive Seismograph Limitation Free Wireless Seismic System Experience Wireless G-882 Marine Magnetometer The Marine Magnetometer of Choice, Worldwide Go Beneath the Waves Products Seismographs Cutting-Edge Land and Marine Seismographs that... View Article
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geometrics.com uses 17 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
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geometrics.com receives approximately 46.0K monthly visitors and ranks #688,427 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:37 on the site.
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