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The 2-Person METRC Disruptor
How GeoShepard automates cannabis compliance with a $0.1M revenue startup
In the hyper-regulated cannabis industry, manual data entry to state compliance systems isn't just tedious—it's a liability. GeoShepard isn't building another seed-to-sale platform; they're surgically automating the single most painful bottleneck: the METRC scale integration.
"They're not selling software; they're selling time back to cultivators and compliance officers."
The Niche Play
While giants like BioTrack and MJ Freeway fight for the entire seed-to-sale war, GeoShepard is winning a specific battle: automated weighing and METRC submission. Their proprietary scale wirelessly transmits compliance data, turning a 15-minute manual log into a 30-second scan. It's a classic wedge strategy—own one critical workflow before expanding.
The Traffic Paradox
With only 161 monthly visits and no global rank, GeoShepard's footprint is microscopic. Yet, their top keywords reveal a sophisticated long-tail strategy: 'automated cannabis growing' (250 volume) and 'wholesale software for sale rep that measure gas mileage for cannabis' (190 volume). This suggests they're targeting high-intent, specific B2B buyers rather than casting a wide net.
The tech stack is lean but modern—Tailwind CSS, Bootstrap, jQuery. No bloat. For a 2-person team, this is pragmatic engineering. The real question isn't their codebase; it's their market timing. With the cannabis industry facing margin compression and increased regulatory scrutiny, a $0.1M revenue startup offering compliance automation is either perfectly positioned or painfully early.
- Surgical focus on METRC integration (the industry's universal pain point)
- Wireless scale hardware + software combo (harder to copy than pure SaaS)
- Microscopic team with acting CEO Dennis Lineberry (high burn, high control)
- Zero paid acquisition visible—likely relying on direct sales and referrals
The $0.1M Question
GeoShepard is a classic 'feature-as-a-product' play. They don't need to beat the giants; they need to become the indispensable plugin for METRC compliance. At 161 monthly visitors, they're invisible—but in a $20B+ cannabis market, invisible can still be profitable. The real test is whether they can scale from a tool to a platform before the compliance giants wake up and build this themselves.
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GeoShepard - METRC Automated
METRC Automated. GeoShepard's proprietary cannabis scale wirelessly sends marijuana compliance data to METRC accurately & FAST!
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About geoshepard.com
METRC Automated. GeoShepard's proprietary cannabis scale wirelessly sends marijuana compliance data to METRC accurately & FAST!
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geoshepard.com uses 22 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
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geoshepard.com receives approximately 161 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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