geox.com
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Geox: The $1B Bet on Breathing
How a 30-year-old Italian giant battles fast fashion with a single patent
In 1995, Mario Moretti Polegato pierced holes in his own shoes to survive the Nevada desert heat. That desperate act of self-sabotage birthed a billion-dollar empire. Today, Geox faces a fiercer climate: fast fashion's speed and a 1.4/5 Trustpilot rating screaming for operational reinvention.
"A proprietary sole can't outrun a broken customer experience."
The Innovation Paradox
Geox built its moat on 'Respira' technology—perforated soles with waterproof membranes. It generated 273,435 backlinks and 50% organic traffic, proving strong brand equity. But the tech stack reveals a company frozen in time: jQuery and Bootstrap dominate, while competitors deploy headless commerce. They own the 'why' but lag on the 'how.'
The Silent Majority
41% of traffic is direct—customers typing 'geox.com' into browsers. This is loyalty, not discovery. Yet 86,820 monthly searches for 'geox' yield a 1.4-star rating. The disconnect is damning: people seek the brand, but the experience repels them. With 4,533 employees, they have the scale to fix it. They just haven't.
The data paints a portrait of a legacy brand coasting on memory. 'Scarpe geox' still drives 1,690 monthly searches in Italy, but the global ambition stalls. TikTok and Instagram profiles exist, yet the strategy feels reactive, not revolutionary. For a company this size, organic search should be a firehose, not a drip.
- CEO Enrico Mistron leads a 4,500-person org, but execution lags innovation
- PWA detected, yet mobile experience feels like a 2015 webview
- Free returns are promised, but reviews scream 'logistical hell'
The Wake-Up Call
Geox has the brand and the tech. What it lacks is the urgency to rebuild its digital foundation before the next decade eats its lunch.
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Geox ® | Breathable shoes & clothing | Official Website
Discover the collection of apparel, shoes and accessories on the official Geox site. Safe payment and free return!
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Reviews (20)
Boots sole cracked after one wear
Boots sole cracked after one wear, what a joke
Poor
It would be helpful if the customer could be confident that the person serving them actually understood what the customer was saying. Customer service once you have left the shop is non-existent.
10 day delivery as not in the UK
Shoes are fine but I did not realise they were being posted all the way from Italy and they took 10 days to arrive. There is no real way of sending them back for an exchange or refund. They need to either set up an operation in the UK or stop selling into the UK from Italy. I run an online business that includes selling shoes, and we do not attempt to ship anywhere outside the UK.
Geox in Oxford street today had a…
Geox in Oxford street today had a surprisingly poor customer service. Not just I had to wait over 20 mins to try a pair of shoes for my son, but their behaviour was rude and dimissive. Not the quality of the service I have been seeing around the world at Geox shops
Please do not order online- the returns…
Please do not order online- the returns process is labyrinthine and impenetrable. I’m still trying to return a parcel, despite having contacted customer services twice. The instructions say I need to attach an invoice that I definitely don’t have- customer services just blithely tell me that I do have it. Truly awful- have never had these issues with any other retailer
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About geox.com
Discover the collection of apparel, shoes and accessories on the official Geox site. Safe payment and free return!
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Technology Stack
geox.com uses 16 technologies across their website including AudioEye, Font Awesome, Google Fonts, reCAPTCHA, and more.
Accessibility
AudioEye
Fonts
Font Awesome, Google Fonts
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reCAPTCHA
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DoubleClick Floodlight
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JotForm
Traffic & Audience
geox.com receives approximately 2.1M monthly visitors and ranks #22,127 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:41 on the site.
The majority of geox.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about geox.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit geox.com directly at https://geox.com.