gericall.nl
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Gericall: The Invisible Healthcare Backbone
A high-revenue Dutch care platform with a surprising traffic paradox
In a market obsessed with direct-to-consumer apps, Gericall operates silently behind the scenes, delivering $44M in revenue while flying almost entirely under the radar. They solve the critical 'missing link' in elderly care: getting the right help to the right patient at the exact right moment, 24/7.
"Their revenue per employee is ~$297K, yet their web traffic is nearly non-existent. This is infrastructure, not a consumer brand."
The B2B2C Traffic Paradox
Gericall's web presence is a ghost town, but that's by design. With only 2,054 monthly visits and a global rank of #6.7M, they don't need SEO—they have contracts. The fact that 42% of traffic is direct suggests a dedicated user base accessing a portal, not a discovery engine. Their top keyword 'gericall loondienst' (payroll) confirms they're a backend employer platform, not a patient-facing app.
The Hidden Care Economy
Gericall isn't selling to seniors; they're staffing the system that cares for them. The keyword mix reveals their true model: 'weekend baan anios' and 'anw diensten' (nursing shifts) point to a massive staffing marketplace for healthcare professionals. They're the connective tissue between vulnerable elderly patients and the medical workforce needed to serve them day and night.
The tech stack tells a modern story: Tailwind CSS, Vite, and PWA capabilities suggest a progressive, mobile-first platform built for healthcare professionals on the move. The use of jQuery alongside core-js shows a legacy system being modernized—a common trait in established healthcare platforms that need reliability over bleeding-edge tech.
- Revenue model is B2B staffing contracts, not direct consumer subscriptions
- Traffic metrics are misleading for a business that operates through private portals and B2B relationships
- The keyword 'bumetanide' (a diuretic) ranking as #2 suggests possible SEO poisoning or a medical reference section, highlighting the challenges of healthcare SEO
The Unsexy Billion-Dollar Play
Gericall proves that in healthcare, the infrastructure layer—where revenue is recurring and contracts are sticky—often outperforms the flashy consumer apps. They're not building a brand; they're building a necessity.
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Open Graph Image
https://gericall.nl/wp-content/uploads/2024/01/DCR51806.jpg
Meta Tags
GeriCall - Specialisten in Ouderenzorg
Zorg voor kwetsbare ouderen op het juiste moment, de juiste zorg en op de juiste plek. Overdag en in de Avond nacht en weekend.
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About gericall.nl
Zorg voor kwetsbare ouderen op het juiste moment, de juiste zorg en op de juiste plek. Overdag en in de Avond nacht en weekend.
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gericall.nl uses 14 technologies across their website including Vimeo, PHP, WordPress, and more.
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gericall.nl receives approximately 2.1K monthly visitors and ranks #6,709,333 globally. The website has a bounce rate of 26% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:17 on the site.
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