gescan.com
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Gescan: The Canadian Electrical Giant You've Never Heard Of
A $35M Sonepar subsidiary dominating Canada's industrial supply chain
While tech startups chase digital disruption, Gescan quietly powers Canada's physical infrastructure from a network of 326 employees and a $35M revenue engine. This isn't a flashy SaaS platform—it's the backbone of industrial electrical supply, owned by the global Sonepar behemoth.
"In an era of digital-first everything, Gescan proves that industrial distribution still wins through deep inventory, not flashy UX."
The B2B Playbook: Trust Over Traffic
Gescan's 136,124 monthly visits aren't vanity metrics—they're qualified buyers. With 65% coming from organic search and 30% direct traffic, this is a brand built on repeat business, not viral moments. Their top keywords reveal the playbook: 'gescan cord reel' (180 searches/month) and 'pvc 90' (570 searches) show customers know exactly what they need and come straight to the source.
The Sonepar Advantage
As a Sonepar subsidiary, Gescan leverages global buying power while maintaining local Canadian expertise. This hybrid model explains their dominance in heavy industry and engineering sectors. Their leadership team—Graeme Kersell, Stuart Macdonald, Joe Owen—represents decades of regional expertise, from Alberta's industrial heartland to national commercial sales.
Their tech stack tells a revealing story: jQuery, Bootstrap, and Tailwind CSS dominate their frontend—a pragmatic choice for a functional e-commerce experience over cutting-edge frameworks. With Hotjar and Google Analytics tracking every click, they're optimizing for conversion, not innovation. The 2.9/5 Trustpilot rating from just 2 reviews suggests either low customer engagement or a business model that doesn't prioritize public feedback.
- Dominates Canadian electrical wholesale with Sonepar's global backing
- 65% organic traffic proves strong brand recognition in industrial sectors
- Pragmatic tech stack prioritizes reliability over innovation
- Leadership focused on regional expertise, not Silicon Valley growth hacking
The Unsexy Empire That Actually Matters
Gescan represents the industrial backbone that powers everything else—no hype required.
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Gescan - Electrical Wholesale Supply in Canada | A Sonepar Company
Electrical supplies, Electrical Wholesaler, Electrical distributor in Canada. Electrical supply for Residential, Commercial, and Industrial projects.
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Reviews (2)
Horrible put an order for over 2K never…
Horrible put an order for over 2K never shipped it's been over a month I still can't reach anyone for refund
Very Frustrating Experience
I've been shopping online for well over a decade, and shopping with Gescan was easily the most frustrating experience I have ever had. I was searching for some lighting supplies and was happy to find a Canadian supplier with a large selection, since shipping from the States is often expensive and orders can take long to arrive. I ordered what I thought was several puck lights, based on the picture and product description: "LIGHTHEAD LIGHTING - 580-05 - 20W DASAL FACE PLATE PUCK LIGHT SERIES, MATTE SILVER" "20 Watt Puck Light Series. Features: • Clear lens standard • Screw installation • 6ft (2m) lead is standard, custom lead length available • 20W max G4 bi-pin halogen lamp (Osram lamp included) • Approved for blind hole applications • Certified as a stand alone luminaire • 24V available, consult factory for availability **Representative Image Shown**" To my surprise, I received the glass lens face plates for this type of puck light only. I immediately sent an e-mail to customer service about returning the order, and also inquired about another product, asking if the stand-alone sockets they carried were G4 bulb compatible, since the "Detailed Specifications" on that listing linked to the wrong product (I mainly needed the G4 sockets for my project, not so much the whole puck light fixture). That listing reads as follows: "LIGHTHEAD LIGHTING - L7-SOCKET - 50W MR16 SOCKET" "SOCK MR16 Dasal Offers A Universal Socket That Is Suitable For Mr16 Lamps." After 5 days I received no response, so I gave them a telephone call. Speaking with the customer service rep "Maddy", she said that they were having problems with the e-mails and that she would reply shortly with the address for returning the order, as well as the info about the sockets I requested. Another 3 days pass and again no response, so I called again. Again spoke with Maddy, and explaining the issue again jogged her memory. She replied by e-mail shortly after that with the return address and information about the sockets that she got from her "product specialist": simply repeating that the sockets are for MR16 lamps, but this means nothing since MR16 refers to the bulb shape/size, and MR16 bulbs are available with a variety of base types including the bi-pin type I was looking for. I replied with this information, and asked if maybe someone could check the sockets/measure the pin holes, but another week passes and no response. At this point I give up on trying to get any clarification from them, or trying to buy anything else, and I just want my money back. I send the product back. Luckily I had cross-referenced the return address to double-check, and found that Maddy actually gave me the wrong postal code. Checking the tracking, I saw that the parcel arrived. Gescan did not respond, so I sent an e-mail asking them to confirm receipt and refund. I included a scan of my postage receipt so they can refund my shipping costs, since customers should not be held responsible for the misleading product listing. Six days later Maddy responds. She actually has the gall to state "The product description clearly stated that this was the Face plate only," Readers of this review can find the product description above, and see that it clearly describes a complete puck light fixture. She followed with "we typically do not refund shipping costs. I will make a one time exception and process a full refund for this order, once the product is received and is in sell-able condition." I did receive a refund for the face plates, but not for shipping. At the time of writing this review, a full two weeks after the last communication, the listing for the puck lights/face plates is still as I have copied, and the link to the detailed specifications for the sockets has not been fixed. (By the way, the brand is actually LIGHTHEADED lighting, not LIGHTHEAD.) In summary, Gescan is best avoided due to: - inaccurate or misleading product listings - unresponsive customer service - sloppy communication (including spelling/grammar) - team not knowledgeable about the products they sell I hope for their sake that other team members are more competent than Maddy, but I have had no indication that this is the case. This is the first and last time I will attempt to do business with this company.
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About gescan.com
Electrical supplies, Electrical Wholesaler, Electrical distributor in Canada. Electrical supply for Residential, Commercial, and Industrial projects.
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Technology Stack
gescan.com uses 25 technologies across their website including UserWay, Font Awesome, Google Fonts, reCAPTCHA, and more.
Accessibility
UserWay
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Font Awesome, Google Fonts
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reCAPTCHA
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
gescan.com receives approximately 136.1K monthly visitors and ranks #248,902 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:13 on the site.
The majority of gescan.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about gescan.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gescan.com directly at https://gescan.com.