get.chownow.com
get.chownow.com
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ChowNow: The Quiet Giant of Restaurant Tech
A $69M revenue platform that bypasses the aggregator trap to own the customer relationship
While the world obsesses over DoorDash and Uber Eats, ChowNow has quietly built a $69.3M revenue engine by empowering restaurants to own their customers. This is the anti-aggregator play, and it's working.
"ChowNow isn't competing for the same customer—they're building infrastructure for restaurants to compete directly with giants."
The Direct-Relationship Play
ChowNow's traffic split reveals their strategy: 49% direct vs 38% organic. That direct traffic percentage is unusually high for this space, suggesting restaurants are actively steering customers to their white-labeled ordering platforms. They're not just a tech vendor—they're building customer ownership infrastructure.
Efficiency Over Scale
With 390 employees generating $69.3M in revenue, ChowNow achieves $177K revenue per employee—strong efficiency for a restaurant tech company. This isn't a spray-and-play growth model; it's disciplined execution in a market where others burn cash on customer acquisition wars.
The leadership team signals maturity: Kanika Soni at the helm, Rahul B. managing finance with an SVP title, and Janet Eden-Harris driving marketing as interim CMO. This isn't a startup scrambling for product-market fit—it's a scale-up optimizing unit economics.
- Anti-aggregator thesis: Restaurants own their customer data and relationships
- High direct traffic (49%) proves stickiness and repeat usage
- Capital efficient: $64M funding to build $69M annual revenue business
- Platform model: Technology layer, not a marketplace competitor
The Restaurant Infrastructure Bet
ChowNow proves you can build a $70M business by empowering restaurants instead of replacing them. In the aggregator wars, they're selling picks and shovels.
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get.chownow.com receives approximately 102.8K monthly visitors. The website has a bounce rate of 48% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:28 on the site.
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