In a market saturated with generic ordering platforms, PopMenu isn't just building a menu—it's building a digital infrastructure for the modern restaurant. With $87M in funding and a lean team of 324, they're proving that niche focus beats broad features.

"PopMenu isn't competing with DoorDash—it's building the infrastructure that restaurants own, while delivery platforms rent."

The leadership team is telling: Anthony Roy and Tony Roy (likely brothers) co-founded and hold presidential roles, while Mona Wedad serves as Chief Staff. This isn't a VC-appointed executive team—it's founder-led. That structure often means faster decision-making, deeper industry knowledge, and a product built from the trenches of restaurant pain points rather than boardroom assumptions.

• 44% direct traffic signals exceptional customer retention and brand recognition
• 35% organic traffic suggests strong SEO for restaurant-specific keywords
• The 324-employee team supports $60M revenue—~$185K revenue per employee
• Geographic concentration (92.6% in undefined) indicates market dominance in specific regions