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The $50M Training Titan You've Never Heard Of
How Administrate quietly dominates instructor-led training management with 248 employees and $33.5M in funding.
In a market obsessed with AI and microlearning, one company is doubling down on the unglamorous backbone of corporate education: logistics. Administrate isn't building a flashier LMS—it's automating the operational nightmare that keeps training directors awake at night.
"Administrate doesn't sell training—it sells the elimination of spreadsheets, calendar chaos, and manual follow-ups."
The Invisible Empire
With 18,431 monthly visits and a global rank of #1.4M, Administrate operates in the shadows. This isn't a consumer play—it's B2B at its most focused. Their traffic profile reveals a classic enterprise pattern: 43% direct traffic means decision-makers bookmark this tool. The 39% organic search shows they're not buying their way in; they're earning trust through operational excellence.
The $33.5M Bet on Operations
Administrate's funding tells a story of conviction. $33.5M isn't seed money—it's scaling capital. With 248 employees and $50.3M in revenue, they're at that critical inflection point where process becomes product. The math is simple: ~$200K revenue per employee suggests a high-value, low-churn enterprise model. They're not chasing millions of users; they're owning the training logistics for organizations that can't afford to get it wrong.
- Automates scheduling, communications, and reporting in one platform
- Focuses exclusively on instructor-led training (ILT) management
- Targets enterprise training teams drowning in operational complexity
The keyword strategy reveals their precision. 'Administrate' alone drives 850 monthly searches—brand recognition in a niche. Terms like 'create an online training catalogue' (150 searches) and 'event and session administrate' (50 searches) show they're capturing intent at the moment of operational pain. This isn't broad marketing; it's surgical.
The Unsexy Billion-Dollar Problem
While everyone chases content creation, Administrate owns the infrastructure that makes training actually happen. That's a moat.
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The Training Management System for Instructor-led Training | Administrate
Streamline instructor-led training with Administrate’s powerful Training Management System. Automate scheduling, communications, and reporting in one platform.
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About getadministrate.com
Streamline instructor-led training with Administrate’s powerful Training Management System. Automate scheduling, communications, and reporting in one platform.
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getadministrate.com uses 25 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
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getadministrate.com receives approximately 18.4K monthly visitors and ranks #1,422,264 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:13 on the site.
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