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The $29M Dental Staffing Fix
How Reach is solving the $3,800/month receptionist problem for 3,000+ practices
While most SaaS companies chase AI chatbots, Reach is building a $29M business on a simple, brutal truth: dental practices are drowning in missed calls and 29% turnover. Their secret? Human Virtual Assistants trained specifically for dental workflows.
"They're not selling software—they're selling back-office sanity for a predictable $3,800/month."
The Staffing Abyss
Dental practices face a perfect storm: 29% receptionist turnover, $3,800+ monthly staffing costs, and 32% of calls going unanswered. That's revenue walking out the door. Reach positions itself as the plug-and-play alternative to hiring, training, and retaining front-desk staff. Their 3,000+ practice footprint suggests they've found a scalable solution to a notoriously high-churn problem.
The Revenue Reality
At $28.9M revenue with 89 employees, Reach generates ~$325K per employee—strong for a service-heavy model. This isn't a VC-funded rocket ship; it's a bootstrapped or profitably growing operation. The lack of funding data and N/A traffic metrics suggest they're not playing the growth-at-all-costs game. Instead, they're likely growing through referrals and direct sales in a vertical where trust is everything.
The tech stack tells a story too: jQuery, GSAP, Tailwind, Bootstrap. This isn't a cutting-edge AI platform—it's a functional, conversion-optimized site designed to convert dental practice owners who care more about reliability than flashy features. The blog's crypto investing article (oddly out of place) hints at a content strategy still finding its voice.
- Niche vertical focus (dental only) creates deep workflow expertise
- Human-first approach in an AI-dominated market
- Proven scale with 3,000+ practices as social proof
- Revenue-per-employee suggests healthy unit economics
- CEO-led with Cory Pinegar at the helm
The Unsexy Billion-Dollar Play
While everyone chases AI, Reach is quietly owning the $50B+ dental services market by solving the most boring problem: who answers the phone.
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Reach | Dedicated Virtual Assistants for Dental Practices
Reach provides dedicated Dental Virtual Assistants trained in scheduling, insurance verification, and patient support to help your practice run smoothly.
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About getcallforce.com
Reach provides dedicated Dental Virtual Assistants trained in scheduling, insurance verification, and patient support to help your practice run smoothly.
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