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Zight: The $19M Screen Recording Gamble
Analyzing the all-in-one visual communication tool with surprising traction
In a market saturated with free screen recorders, Zight (formerly CloudApp) has raised $19.1M to prove that businesses will pay for an 'all-in-one' workflow. But with only 6,376 monthly visits, this isn't a growth rocket ship—it's a precision tool for a niche audience.
"Zight isn't chasing viral growth; it's building a high-margin, enterprise-focused moat around visual communication."
The Enterprise Paradox
With 75 employees and $9.1M in revenue, Zight generates roughly $121k per employee—a strong efficiency metric for a B2B SaaS company. However, the traffic data reveals a fascinating paradox: 69% of traffic is direct, yet total visits are only 6,376/month. This suggests a small, highly loyal user base that bypasses SEO entirely. They aren't acquiring new users via search; they're retaining the ones they have.
The Tech Stack Tells a Story
Zight's tech stack is a modern hybrid. They use jQuery and Bootstrap (legacy stability) alongside Tailwind CSS and Ant Design (modern UI). This suggests a product in transition—likely maintaining a mature core while iteratively updating the frontend. The presence of 27 tracked technologies indicates a complex architecture, perhaps reflecting the integration of video editing, sharing, and hosting capabilities into a single platform.
The funding history ($19.1M) points to significant investor confidence in their 'all-in-one' vision. By combining creation, editing, and sharing, Zight aims to eliminate the friction of using multiple tools (like Loom + Notion + Slack). However, the global rank of #2.9M and lack of organic keyword data suggest they have failed to crack the SEO code—or they simply don't need to if their sales-led motion is strong enough.
- High Revenue per Employee: $121k/employee indicates strong unit economics.
- Direct Traffic Dominance: 69% direct traffic suggests brand loyalty, not viral growth.
- Niche Audience: Low total traffic (6,376/month) implies a focused, likely enterprise-heavy customer base.
The Quiet Giant Strategy
Zight is betting that depth of workflow beats breadth of audience. For investors, the low traffic is a red flag; for founders, it's a lesson in building for retention over virality.
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Zight Screen Recorder for Mac, Windows, Chrome, & iOS | Zight
Zight is an all-in-one screen recorder that helps you to create, edit and share videos, screenshots, GIFs for business.
Zight Screen Recorder for Mac, Windows, Chrome, & iOS
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Reviews (5)
Fantastic Product
What a fantastic product. We've been long time customers across our entire team. Great product team that seems to consistently make massive improvements to reliability and are focused on continuously improving the core customer experience.
CloudApp is our most essential communication tool
We use CloudApp all the time. It's the most essential communication tool for us a remote team. We use it to make videos of our screen to share thoughts and ideas and to share files and screenshots quickly.
Been using Cloudapp pretty much daily…
Been using Cloudapp pretty much daily for the last two years and love it. It has saved me many hours of time and made me look super efficient - which is a good thing. Highly recommended.
It changed my life
I love many softwares, there are a lot of great products out there that have made my life easier. But getting to the point of saying "it changed my life" there's only a handful and Cloudapp is in that list. You actually get a weekly email telling you how much time cloudapp has saved you, according to their count it's been 2,475 minutes to date but I honestly thing it's way much more than that. It has also saved my sanity sometimes. The feature to create a screenshot, annotate on it and then send it to Slack has become the new way I comunicate with my employees and it has completly eliminated review meetings with the team. I also love to have the screenshot on my clipboard automatically since most of the times my screenshots are made to be sent via whatsapp
I have never felt so disappointed from…
I have never felt so disappointed from a service that sued to work so good and over the years they just managed to make it the worst files sharing service ever!!! I'm a pro user that paying for a pro features, nothing is working the app got worst than ever! Waist of time and money! Be ware!
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About getcloudapp.com
Zight is an all-in-one screen recorder that helps you to create, edit and share videos, screenshots, GIFs for business.
Company Overview
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Technology Stack
getcloudapp.com uses 27 technologies across their website including Font Awesome, Laravel, PHP, and more.
Fonts
Font Awesome
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Cloud & Hosting
Amazon Web Services, Cloudflare
Email Marketing
Customer.io
Traffic & Audience
getcloudapp.com receives approximately 6.4K monthly visitors and ranks #2,904,640 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:51 on the site.
The majority of getcloudapp.com's traffic comes from .
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