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Henry: The Invisible E-Bike Empire
How a 94-person team built a 10,000-bike logistics network with zero traffic
While the mobility world chases flashy consumer brands, Henry is building the invisible infrastructure that powers last-mile delivery. With 10,000 e-bikes on the road every single day, they've quietly become Europe's most significant B2B mobility operator—yet their website shows zero traffic. This isn't a bug; it's a business model.
"The most successful mobility companies don't sell bikes—they sell uptime, service, and scale."
The B2B Lock-In Strategy
Henry's genius lies in what they don't do: they don't optimize for organic search or direct-to-consumer traffic. Their 0 monthly visits reveal a pure B2B model where enterprise contracts flow through sales, not SEO. When you're leasing e-bikes to logistics giants, the buying journey happens in boardrooms, not browsers. This is infrastructure-as-a-service, not D2C commerce.
The Unit Economics of 10,000 Bikes
At $30.8M revenue with 94 employees, Henry generates ~$328k per employee—exceptional for a hardware-adjacent business. But the real story is in the fleet: 10,000 bikes means each employee manages ~106 vehicles. This is industrial-scale operations, not a startup playing with bikes. They've solved the maintenance, logistics, and deployment puzzles that kill most mobility companies.
The tech stack tells another story of operational focus. With Vite, Tailwind, and AWS CloudFront, they've built a lightweight, performant platform that serves enterprise dashboards, not consumer marketing. Cloudflare and Google Tag Manager suggest they're tracking fleet analytics, not conversion funnels. This is a tool for operations, not a growth engine.
- Full-service subscription model eliminates consumer friction
- Heavy-cargo trailers and child seats show deep vertical integration
- 10,000+ bikes creates massive operational moat
- Zero traffic = zero marketing spend = higher margins
The Anti-Startup Startup
Henry proves that infrastructure beats branding in the mobility space. While others burn cash on marketing, they've built a 10,000-bike fleet that delivers daily returns. This is the future of B2B mobility: invisible, essential, and incredibly profitable.
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CYCLE | E-Bikes for delivery | Lease, buy or subscribe with service included
CYCLE is a trusted partner with more than 10000 E-Bikes on the road everyday. Explore all the vehicles and personalise them with the accessory that best suits your needs: from heavy-cargo trailers to child seats.
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About gethenry.co
CYCLE is a trusted partner with more than 10000 E-Bikes on the road everyday. Explore all the vehicles and personalise them with the accessory that best suits your needs: from heavy-cargo trailers to child seats.
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gethenry.co uses 17 technologies across their website including Cloudflare Turnstile, Webflow, jsDelivr, and more.
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Webflow
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AWS CloudFront, Cloudflare
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gethenry.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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