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Kion: Energy for Life or Just Another Supplement?
How a 38-person team built an $8.2M wellness brand on pure research.
In a market flooded with hype and proprietary blends, Kion cuts through the noise with a radical promise: pure, research-backed supplements. But with only 38 employees and $8.2M in revenue, can they truly disrupt the billion-dollar wellness industry?
"They aren't selling a lifestyle; they are selling the raw materials for performance."
The Cult of Efficiency
Kion's traffic profile is telling. With 51% direct traffic and 40% organic search, they rely heavily on brand loyalty rather than paid acquisition. The top keyword isn't a generic term like 'protein powder'—it's 'kion' itself. This signals a community that types the brand name directly into their browser, a trait usually reserved for giants like Thorne or Athletic Greens. They aren't chasing the algorithm; they are chasing the disciple.
The Aminos Obsession
While the industry chases the latest superfood, Kion doubles down on the basics. 'Kion Aminos' drives 870 monthly searches, a specific, high-intent volume for a niche product. The brand anchors its identity on amino acids—fundamental building blocks rather than fleeting trends. This is a strategic move to capture the educated biohacker who understands physiology better than marketing.
The tech stack reveals a pragmatic approach. They use jQuery and Bootstrap—technologies often dismissed by Silicon Valley purists—but they pair them with modern Tailwind CSS and PWA capabilities. This isn't about bleeding-edge tech for the sake of it; it's about building a stable, high-converting storefront that works on every device without friction. The stack is invisible because the product is the hero.
- The 'Angelo Effect': CEO Angelo Keely’s personal brand is likely the primary growth engine, driving the high direct traffic.
- Fasting crossover: Ranking for 'benefits of fasting for 3 days' shows they target the intersection of nutrition and lifestyle, not just muscle building.
- Low review volume: With only 2 Trustpilot reviews, they prioritize community engagement over review farming, a risky but authentic play.
The Lean, Mean Wellness Machine
Kion proves that in the crowded supplement space, clarity beats complexity every time.
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Kion | Energy for life
Pure, research-backed supplements and functional foods for sustained, natural energy.
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Kion
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Reviews (2)
LOVE this coffee
LOVE this coffee. The dark roast is amazing. I'm on a personal mission to try different mold and toxin free, chemical free coffee. Kion is the best so far! Highly recommend the dark roast, which is the only one I've purchased. So far. I plan to expand and order more.
International customer here
International customer here. Coffee had a strong plastic/chemical taste (likely bag lining). Support refunded the product cost but not the shipping. Kion offers a 60 day satisfactory guarantee on product page but hides in fine print that international buyers are not guaranteed.
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About getkion.com
Pure, research-backed supplements and functional foods for sustained, natural energy.
Company Overview
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Technology Stack
getkion.com uses 38 technologies across their website including Wistia, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
cdnjs, jsDelivr, KeyCDN
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
getkion.com receives approximately 49.3K monthly visitors and ranks #631,534 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:35 on the site.
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