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The $21.5M Trucking Startup You've Never Heard Of
How Getloaded.com built a niche empire in the shadows of the gig economy
While Silicon Valley chases AI unicorns, a 73-person company in the trucking space quietly generates $21.5M annually. Getloaded.com isn't a flashy tech startup—it's a precision-engineered utility for truckers who want to own their business, not just drive for someone else.
"This isn't a consumer app—it's a B2B utility that commands 47% direct traffic because truckers literally can't work without it."
The Invisible Moat
Getloaded's traffic tells a fascinating story: 47% direct visits, 29% organic. That's not SEO magic—that's habit formation. When you're a trucker planning your next load, you don't Google 'load boards.' You type getloaded.com directly. This is the definition of a sticky B2B product: high intent, high retention, low marketing spend. The 3,011 monthly visits seem tiny until you realize each visitor likely generates thousands in revenue annually.
The Authority Play
Their top keyword isn't 'loads'—it's 'getloaded' itself. But the real insight is 'get mc authority' (740 monthly searches). Getloaded isn't just connecting truckers to loads; they're selling the entire infrastructure to start a trucking business. This is vertical integration at its finest: from MC authority to load boards to getting paid. They've identified that the real money isn't in being a driver—it's in becoming an owner-operator. And they've built the entire funnel.
The tech stack reveals a pragmatic, not trendy, approach. jQuery and Bootstrap (not React/Vue) suggest a focus on reliability over flash. Tailwind CSS adds modern styling without over-engineering. Segment and Google Analytics show they're data-driven, but the absence of fancy frameworks tells you they're building tools, not demos. This is a team that ships code truckers can actually use on the road, not something that looks pretty in a VC pitch.
- Built a $21.5M business on 73 employees—that's $294K revenue per employee
- 47% direct traffic proves they've solved a real, recurring pain point
- Top keyword is their own brand, not generic terms—true product-market fit
- They're selling the dream of ownership, not just access to loads
The Unsexy Billion-Dollar Playbook
While everyone chases AI, Getloaded quietly owns the trucking infrastructure. This is how real businesses are built: solve a painful, expensive problem for a specific industry, become indispensable, and charge accordingly. The $21.5M isn't an exit—it's just Tuesday.
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Getloaded and Get Paid- DAT's guide to everything you need to start your trucking business.
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About getloaded.com
Getloaded and Get Paid- DAT's guide to everything you need to start your trucking business.
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getloaded.com uses 17 technologies across their website including Font Awesome, PHP, WordPress, and more.
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getloaded.com receives approximately 3.0K monthly visitors and ranks #4,587,736 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:59 on the site.
The majority of getloaded.com's traffic comes from .
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