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Neuro: The $63M Nootropic Gum Empire
How a functional gum startup built a 212-person company without VC funding
In 2015, Kent Yoshimura and Ryan Chen were tired of energy drinks and coffee jitters. They didn't just want caffeine—they wanted cognitive enhancement in a portable format. Their solution? Neuro Gum. Today, this company generates $63M annually with 212 employees, proving that functional food can be a massive business.
"Neuro didn't invent nootropics—they just made them palatable, portable, and profitable."
The Unsexy Product That Sells
While tech founders chase AI and SaaS, Neuro built a $63M empire on gum and mints. Their 152 Trustpilot reviews (3/5 rating) reveal a customer base that values function over perfection. The founders—Kent Yoshimura (CEO), Ryan Chen (CFO), and Jeff Howard (VP Business Development)—came from creative and business backgrounds, not biotech. This outsider perspective became their advantage: they focused on user experience first, formulation second.
The Bootstrap Mentality
Neuro's $63M revenue with zero disclosed funding is the real story. In an era where DTC brands burn VC cash to acquire customers, Neuro appears to have built a self-sustaining machine. Their tech stack—Vite, Tailwind, PWA—suggests a lean, modern operation. The absence of funding data isn't a gap; it's a statement. They're profitable enough that investors aren't part of their narrative.
The product lineup reveals a strategic expansion. Starting with Energy & Focus Gum, they've added Sleep & Recharge Meltaway Mints and Calm & Clarity Mints. This isn't just product development—it's category creation. They're not selling gum; they're selling 'functional moments'—energy, sleep, calm—packaged as consumables. The $63M revenue validates that people will pay premium prices for scientifically-backed convenience.
- No VC funding disclosed = likely bootstrapped or quietly profitable
- 212 employees suggests significant operational complexity for a 'simple' product
- 3/5 Trustpilot rating indicates room for improvement in customer satisfaction
- Multi-platform presence (TikTok, Twitter, YouTube, Instagram, Facebook) shows sophisticated marketing
The Anti-Startup Startup
Neuro proves that boring products, executed well, can beat flashy tech in the revenue race. Their $63M isn't built on disruption—it's built on delivery.
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Neuro Functional Gum and Mints | Energy and Focus
Experience the future of gum and mints. Neuro Gum and Mint's nootropic formula with natural caffeine, L-theanine, B6, and B12 vitamins uses clinically studied ingredients to provide a smarter way to help you feel energized, focused, or calm - anytime, anywhere. Try 30 Days Risk-Free.
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Reviews (20)
Judging from previous comments
Judging from previous comments, I was lucky to receive a sample of Neuro gum from CVS. I had never heard of it, so it sat on my dining room table for days. While working on a project one night I decided to try it. I'm extremely pleased with the results. The (peppermint) taste was exceptional...I always pick the same taste with other chewing gums. The consistency or texture was good, not too soft or hard. The effects of the gum were noticeable. That same night I felt less foggy in thinking & concentration. The next day I still felt my mental clarity. For me I only need 1 c. of coffee a day, so in exchange for coffee I'll reduce the Nuero gum to 1/2 and see if I can get the same effect. Thanks for this product...I just wish the FDA would look at it...if that organization still exists under this administration.
Hey Linamee, Thank you so much for sharing this. It’s always fun to hear how people discover us, especially when it starts with a sample and a bit of curiosity. We’re really glad the peppermint worked well for you and that you noticed a difference when you needed to focus. Finding the right balance alongside coffee is exactly what many people aim for, so it sounds like you’re dialing in what works best for you. Thanks again for the thoughtful feedback and for taking the time to write this. We’re happy Neuro Gum could be part of your routine and appreciate you giving it a shot. -Frances
Very comunicative and very helpful
Very comunicative and very helpful. I was a bit curt in an email and I appreciate their response being nothing but kind and very helpful.
Hi there! Thank you so much for sharing this. We really appreciate your honesty, and we’re glad we could meet you with kindness and support when you reached out. We know conversations don’t always start on the easiest note, and we’re just happy we could be helpful when it mattered. If you ever need anything in the future, please don’t hesitate to reach out. We’re always happy to help. -Marseille
Honestly I was very skeptical about…
Honestly I was very skeptical about this gum. I ordered it took a bit to get to Canada but thats OK. I took a gum at 3:56pm. 8 MINS later I feel the energy. It felt like a weight was taken off my shoulders. I can't stop yapping to my fiance she thinks im on drugs lmfao. This gum hands down does what it says it does. No im not a bot nor paid to say this. Give this gum a try!!!!
Hey Mike! Thank you so much for taking the time to share this. We’re honestly smiling while reading it. We totally get the skepticism, so hearing that you actually felt it kick in that quickly means a lot to us. We also really appreciate your patience with the delivery to Canada. International orders can take a bit longer than usual due to additional processing and transit time, so we’re grateful you stuck it out and we’re so glad it ended up being worth the wait. Thanks again for giving it a shot and for such a genuine, fun review. We’re so happy it worked for you, and we hope it keeps helping you power through your days (and conversations 😄). - Frances
The gum gives me a lot of energy at the…
The gum gives me a lot of energy at the gym
Hey Kale! We’re so glad the Energy & Focus gum gives you that extra boost during your workouts, that’s exactly what it’s made for. Thanks for sharing your experience, and we appreciate you being part of the Neuro community! -Frances
Fast response
Fast response, And very helpful this person need a raise. Keep it up!
Hey Jaime, Thanks so much for sharing this! We’re really glad you got quick and helpful support. We’ll definitely let them know. You just made their day! -Frances
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About getneuro.com
Experience the future of gum and mints. Neuro Gum and Mint's nootropic formula with natural caffeine, L-theanine, B6, and B12 vitamins uses clinically studied ingredients to provide a smarter way to help you feel energized, focused, or calm - anytime, anywhere. Try 30 Days Risk-Free.
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