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Quip: The $28M Oral Wellness Bet
How a direct-to-consumer toothbrush brand is battling giants with 12M users.
While Colgate and Oral-B fight for shelf space, Quip is quietly rewriting the rules of oral hygiene. They aren't just selling toothbrushes; they are selling a subscription-based lifestyle. With $162M in funding and 12 million users, Quip proves that the mundane can be monetized if you nail the experience.
"Quip isn't disrupting the product; they are disrupting the purchase habit."
The Subscription Flywheel
Quip’s genius lies in its hardware-to-consumables pipeline. With 57% of traffic being direct, they have achieved high brand recall. Users don't search for 'toothbrush'; they search for 'Quip'. This allows them to capture a 64,740 monthly search volume for their brand name alone, creating a moat against generic competitors.
The Trust Paradox
Despite a massive user base, Quip faces a critical reputation hurdle. A 1.4/5 star rating on Trustpilot (based on 1,016 reviews) suggests a friction point. For a product relying on recurring revenue, this is a flashing red light. It signals that while acquisition is strong (fueled by $162M in funding), retention and customer satisfaction are lagging.
The tech stack reveals a modern, agile approach. Using Vite, Tailwind CSS, and PWA capabilities, Quip builds a lightweight, app-like web experience. This is crucial for a mobile-first audience that wants to manage subscriptions effortlessly. However, the heavy reliance on paid acquisition is evident; they rank poorly for high-volume generic terms like 'electric toothbrush' (72k volume) compared to their brand dominance.
- The 'Sonic' vs. 'Battery' debate: Quip simplifies choices, reducing decision fatigue.
- Clinical backing: Leveraging Chief Dental Advisor Jeffrey Rappaport to counter skepticism.
- Omnichannel presence: From TikTok (@quip) to bathroom counters, they own the user journey.
The Verdict: A High-Valuation, Low-Margin Giant?
With $28.6M revenue on $162M funding, Quip is playing the long game. They are building a consumer health ecosystem, not just a toothbrush company. The risk? The Trustpilot score. The reward? Becoming the 'Nike' of oral care.
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quip | Award-winning oral wellness products. Free your mouth.
Turn a “have to” routine into a “want to” ritual with quip — loved by 12+ million mouths, and backed by science. Offering water flosser, electric toothbrush, sonic toothbrush, battery toothbrush, rechargeable toothbrushes, electric toothbrush heads, toothpaste, gum, mints and accessories to help your oral wellness.
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Reviews (20)
When it works - it’s great!
Have been using Quip for the past 7 years, even when moved away from US. Support great, very responsive, I’ve had to replace the brush a few times as it breaks easily enough. When it works - it’s brilliant!
Thank you for your feedback! We're glad to hear your toothbrush is working well for you. If you ever need assistance or have any questions, feel free to reach out to us at [email protected].
Broken brush and rust on product
Broken brush and rust on product Brush broke after a year of use and changing heads every 3 months. Flosser gained rust after 3 uses never used again.
Apologies for your experience. We do offer warranty replcements. Please send an email to [email protected] and our customer service can assist further.
This company is a mess and environmentally irresponsible
This company is a mess. I bought the standard brush years ago and liked it. I gradually got brushes for my 2 kids and husband. I signed up for the recurring shipment of brush heads every three months and they just can't get it right. This last time they sent 2 (charged me for 4), I reached out to "customer service" (which is an AI bot -- there is no phone number) and they sent me 1 more. Then I had to reach out again and they finally sent me the 4th one. I specifically declined getting a battery shipped for each brush head (they send a non-rechargeable AAA battery with each head) and they used to respect that and NOT send a battery. They've started including a battery for each head even though one brush is rechargeable and doesn't take a battery. I've requested they stop sending the batteries and they tell me that they can't stop. From an environmental perspective this disturbs me. And they keep telling me that I'm "not being charged" for the batteries. If I'm not paying for them, who is?
We're so sorry for the shipping error with your brush heads. Regarding the batteries, it's true that we are not able to adjust batteries being included, even for rechargeable brushes. Hopefully you can use them for another purpose in your house.
Dark Patterns
They use multiple steps and screens when you try to cancel a subscription. It's easy to think that you canceled a subscription when you didn't. It took two tries for me and I paid for an order I didn't want to.
Long-term review
Long-term review I wanted to really like this product. I was under their subscription for more than 3 years. There were issues that kept popping up that made me decide that in the end, this isn't the right fit for us. My husband's toothbrush kept breaking - the rubber seal on the inside would deteriorate, I had to return it twice. The last time it stopped working they refused me a replacement. My toothbrush has also recently stopped working, no luck with new batteries, it suspiciously just stopped working. Their floss is no good. It starts to rip when using it, I have to pull new floss thread for almost every quadrant of my mouth. The only product that is still is okay is the mouthwash, however the expensive dispenser button is starting to become faulty. I loved their products in the beginning. However, i'm finding as you use them long term they start to break, you have to order new products or have faster refill turn arounds. Hardly a long term product. I have gone back to Oral B. I've only been using the Pro 5000 toothbrush for about a week and I can already feel the difference, Oral B provides a superior and professional clean. Don't waste your time and money on Quip. It'll leave you disappointed.
We’re so sorry to hear about this, but we truly appreciate you taking the time to share your feedback. We're always working to improve our products, and quality and consistency are top priorities for us. That’s why we’ve recently introduced two new quip toothbrushes. Your input is valuable, and we’ve shared your comments with the appropriate teams to help us continue improving. If you have any other questions, feel free to reach out to us at [email protected].
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About getquip.com
Turn a “have to” routine into a “want to” ritual with quip — loved by 12+ million mouths, and backed by science. Offering water flosser, electric toothbrush, sonic toothbrush, battery toothbrush, rechargeable toothbrushes, electric toothbrush heads, toothpaste, gum, mints and accessories to help your oral wellness.
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getquip.com uses 36 technologies across their website including Wistia, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia
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Font Awesome, Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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Sentry
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PHP
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Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
getquip.com receives approximately 387.2K monthly visitors and ranks #92,184 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 1:26 on the site.
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