Seam's positioning is brilliantly counterintuitive. In a world where IoT companies build consumer-facing dashboards, they've gone developer-first. Their dashboard is for engineers, not end-users. This creates a powerful moat: once developers integrate Seam's API, switching costs become astronomical. The company's GitHub presence signals they understand their audience—developers who need to control locks, thermostats, and sensors without writing device-specific code.

With just $600K in revenue and 8 employees, Seam is operating in 'stealth growth' mode. This isn't a scaling problem—it's a strategic choice. They're likely targeting B2B contracts with hardware manufacturers and property tech companies who need unified control. The revenue suggests they've found product-market fit with early adopters, but haven't yet scaled to enterprise. This is the perfect stage: proven value, massive TAM, and room to grow.