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Sojo: Automating the Invisible Chaos of Vacation Rentals
A $15M revenue platform solving the logistics nightmare for property managers
While competitors fight over booking engines and dynamic pricing, Sojo quietly built an amenity automation platform that turns the most tedious part of property management into a silent background process. They're not selling software; they're selling time back to overwhelmed hosts.
"The vacation rental market isn't broken on the booking side—it's broken on the logistics side. Sojo didn't build another booking tool; they built the supply chain."
The Silent Crisis in Hospitality
Property managers spend 15-20 hours weekly coordinating consumables—towels, toiletries, coffee pods, maintenance supplies. Sojo identified this invisible operational tax and built a platform that connects directly to reservation calendars. When a guest checks out, supplies auto-ship. No spreadsheets. No panic ordering. Just automated logistics.
The Growth Engine
With 13,214 monthly visits and 29% organic traffic, Sojo's growth is word-of-mouth driven. The keyword 'sojo' alone commands 5,090 monthly searches—strong brand equity for a niche B2B SaaS. Their 47% direct traffic is a telling metric: customers return repeatedly, suggesting high stickiness in a category known for churn.
What makes Sojo dangerous is its specificity. They're not a generic B2B tool trying to serve every vertical. They've narrowed their focus to vacation rentals—a market fragmented across Airbnb, Vrbo, and independent operators. This vertical depth allows them to solve problems generic supply chain tools ignore, like seasonal demand spikes and multi-property inventory management.
- Automates bathroom, laundry, kitchen, pantry, and maintenance supplies
- Integrates with existing reservation calendars (Airbnb, Vrbo, etc.)
- Handles guest gifts—a surprisingly emotional touchpoint in hospitality
- Revenue per employee: ~$220K, indicating efficient scaling
Sojo's Real Moat: Operational Invisibility
The best software disappears. Sojo makes the logistics of vacation rentals invisible—creating a dependency that's hard to rip out once embedded.
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http://static1.squarespace.com/static/67fd814d8b4e2d5355e238c7/t/67fd843ecd21a569ab49ccdc/1744667710700/SojoLogo1+%281%29.png?format=1500w
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sojo | Amenity Automation Platform for Vacation Rentals
sojo is an Amenity Automation Platform for Vacation Rentals. Never worry about coordinating supplies on turnover days again. Simply connect your reservation calendar to automate the delivery of everything from bathroom, laundry, kitchen, pantry stock, maintenance items, and even guest gifts.
sojo | Amenity Automation Platform for Vacation Rentals
sojo is an Amenity Automation Platform for Vacation Rentals. Never worry about coordinating supplies on turnover days again. Simply connect your reservation calendar to automate the delivery of everything from bathroom, laundry, kitchen, pantry stock, maintenance items, and even guest gifts.
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About getsojo.com
sojo is an Amenity Automation Platform for Vacation Rentals. Never worry about coordinating supplies on turnover days again. Simply connect your reservation calendar to automate the delivery of everything from bathroom, laundry, kitchen, pantry stock, maintenance items, and even guest gifts.
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Technology Stack
getsojo.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, Squarespace, and more.
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Font Awesome, Google Fonts
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HSTS
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Squarespace
Marketing Automation
HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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Typeform
Traffic & Audience
getsojo.com receives approximately 13.2K monthly visitors and ranks #1,704,531 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:01 on the site.
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