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Sorbet: Monetizing Unused PTO
Turning a $31M revenue model on unused vacation days.
In a world where employees hoard unused Paid Time Off like digital gold, Sorbet sees a massive liquidity problem. They aren't just offering a cash advance; they are effectively creating a secondary market for vacation days, turning corporate liability into immediate liquidity.
"Sorbet isn't selling cash advances; they are selling time itself."
The User Psychology
The data reveals a fascinating behavioral pattern. With 'Direct Traffic' accounting for 58% of visits, Sorbet has cultivated a loyal user base that returns repeatedly. These aren't passive browsers; they are active participants in the 'gig economy' mindset, viewing their accrued PTO not as rest, but as an untapped asset class waiting for the right moment to liquidate.
The Growth Trajectory
While their Global Rank (#1,025,494) suggests they aren't a household name yet, the $31.4M revenue on a relatively lean team of 142 indicates impressive efficiency. They are capturing a specific, high-intent niche—people searching for 'cash advance website' or 'amazon pto'—and converting them into a recurring revenue stream with a take rate that traditional banks simply cannot touch.
The tech stack is lean but effective, relying on Tailwind CSS and Bootstrap for rapid frontend iteration, and heavy hitters like Google Analytics and Zendesk to manage the customer journey. However, the 2.9/5 Trustpilot rating with only 2 reviews is a critical red flag. It suggests that while the volume is there, the user sentiment is fragile—likely due to the friction inherent in financial transactions or aggressive underwriting practices.
- Market Position: Dominating the PTO liquidity niche with $31M+ revenue.
- Traffic Quality: High intent traffic driven by direct visits and specific keywords like 'amazon pto'.
- Operational Efficiency: ~$220k revenue per employee indicates a highly scalable model.
The Verdict: A High-Risk, High-Reward Asset
Sorbet is building a financial moat around unused time, but sentiment lags behind revenue.
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Sorbet PTO Cash Advance Solution | Paid Time Off Cash Out
Unlock the full potential of your unused Paid Time Off (PTO) with Sorbet's PTO cash advance solution. Say goodbye to unused days off and hello to extra cash!
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Reviews (2)
What a headache
All I'm trying to do is make a payment and it's been so much time and energy wasted. They direct me to their site to make a payment because it's late. When I go to site there is no way to make a payment and I can't change my primary payment method either. I've notified them and I haven't received a valid response except to log in and pay which cannot be done. So we're going in circles over 20 bucks and I'm being threatened with collections. Update: will have to give it some time but someone from sorbet reached out and made the necessary changes. Still took longer than it should of and a tedious process but in the end they made everything OK.
Don’t waste your time!
Don’t waste your time!
Hi Cheryl, if your application was declined and you'd like to be reconsidered or have any questions - my team is here to help. I'd love some more feedback on what we could have done differently to improve your experience! Contact us at [email protected].
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About getsorbet.com
Unlock the full potential of your unused Paid Time Off (PTO) with Sorbet's PTO cash advance solution. Say goodbye to unused days off and hello to extra cash!
Company Overview
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Technology Stack
getsorbet.com uses 27 technologies across their website including AccessiBe, Font Awesome, HSTS, and more.
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Traffic & Audience
getsorbet.com receives approximately 18.3K monthly visitors and ranks #1,025,494 globally. The website has a bounce rate of 30% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 2:45 on the site.
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