getstoryteller.com
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Storyteller: The Invisible Engine of Mobile Stories
How a 55-person team powers Stories for brands without them building from scratch
While everyone obsesses over TikTok and Instagram, a quiet infrastructure play is capturing the underlying technology. Storyteller isn't a social network; it's the white-label SDK platform letting apps like yours launch 'Stories' features in days, not years.
"They aren't competing for attention; they are selling the infrastructure for attention."
The 'Picks and Shovels' Play
In the gold rush of vertical video, Storyteller sells the picks and shovels. With an employee count of just 55, they generate $11.5M in revenue. That's a massive $209K revenue per employee—a ratio typical of high-efficiency B2B SaaS, not a consumer app. Their value proposition is pure engineering leverage: native SDKs for iOS, Android, and Web that abstract away the complexity of video editing, overlays, and real-time rendering.
The 'Stories' Fatigue Opportunity
The headline 'We built Stories, so you don’t have to' is a direct attack on opportunity cost. Most product teams dread rebuilding Instagram's feature set. Storyteller captures the latent demand of brands who want the engagement metrics of Stories (swipes, taps, retention) without the dev overhead. Their traffic profile—44% organic and 31% direct—suggests high intent. Users aren't stumbling upon them; they are searching for a solution to a specific technical bottleneck.
The company's leadership, including Founder Bob Thomson and CTO David Miscampbell, has steered the product toward an 'all-in-one' platform. This isn't just code; it’s a full ecosystem including publishing tools, analytics, and ad support. By integrating the ad stack, they solve the monetization hurdle that often kills feature launches, making the barrier to entry effectively zero for their clients.
- Revenue Efficiency: ~$209K per employee indicates a lean, product-led operation.
- Traffic Quality: High direct/organic split suggests strong brand recall and solving acute pain points.
- Market Position: Niche infrastructure provider capitalizing on the 'Stories' format saturation.
The Silent Monopoly on Mobile UI
Storyteller proves that the most valuable companies in tech aren't always the ones with the loudest voices, but the ones that power the voices of others.
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Stories SDKs for iOS, Android & Web • Storyteller
Storyteller's end-to-end platform gives you a best-in-class Stories experience in days with native SDKs, publishing tools, analytics, and ad support.
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About getstoryteller.com
Storyteller's end-to-end platform gives you a best-in-class Stories experience in days with native SDKs, publishing tools, analytics, and ad support.
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getstoryteller.com uses 17 technologies across their website including Google Fonts, HSTS, Framer, and more.
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HubSpot
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getstoryteller.com receives approximately 8.4K monthly visitors and ranks #2,339,960 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:40 on the site.
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