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GetWhys: The AI That Knows Your Customer
How a 11-person startup is automating B2B customer research with firsthand experience data.
Imagine accessing 10,000 hours of customer interviews before you ever speak to a single user. GetWhys isn't just another analytics tool—it's an AI trained on raw, firsthand experiences, promising to replace slow, expensive market research with instant, on-demand insights for B2B product and marketing leaders.
"The moat isn't the AI model; it's the proprietary dataset of human conversations."
The Invisible Traction
With only 285 monthly visits, GetWhys operates in stealth mode. Yet, 56% of their traffic is direct—a sign of high-intent users typing the URL directly into their browser. This isn't a viral marketing play; it's a focused B2B strategy where a handful of enterprise customers likely drive the entire revenue engine. The 11-person team is lean, efficient, and quietly capturing a niche that giants like Gong and ZoomInfo haven't fully automated.
The 'Get Whys' Strategy
Their SEO strategy is brutally focused. They own the 'GetWhys' and 'Get Whys' keywords, but the real play is semantic authority. By training AI on 'firsthand experiences'—presumably interview transcripts, support tickets, and call recordings—they are building a knowledge graph that generic LLMs cannot replicate. While competitors chase broad traffic, GetWhys is building a vertical AI that answers the 'why' behind B2B buying decisions.
The tech stack reveals a modern, scalable foundation. Built on Next.js for performance and Tailwind CSS for rapid UI development, they are shipping fast. The use of PWA (Progressive Web App) technology suggests a focus on accessibility and mobile utility—critical for PMMs who need insights on the go. This isn't legacy enterprise software; it's a nimble, web-native product.
- The 'Direct Traffic' anomaly: 56% direct suggests a strong brand presence in niche Slack communities and LinkedIn circles.
- Revenue vs. Traffic Ratio: $1.5M revenue on 285 visits implies an exceptionally high Customer Lifetime Value (LTV).
- The Founder's Edge: Viet Phan is building for a problem he likely lived through—accessing qualitative data at scale.
The Verdict: A Sleeping Giant?
GetWhys proves that in the AI era, the smallest team with the best data can outmaneuver the incumbents. Watch this space.
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Introducing GetWhys: AI trained on firsthand experiences
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About getwhys.io
Introducing GetWhys: AI trained on firsthand experiences
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getwhys.io uses 18 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
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getwhys.io receives approximately 285 monthly visitors. The website has a bounce rate of 36% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:04 on the site.
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