9:41
ghdhair.com
Screenshot of ghdhair.com
ghdhair.com favicon

ghdhair.com

18 technologies
VerifiedVisit1.9M/mo$13M6318 Tech25 Leads
Deep Dive

GHD: The Apple of Hair Tools

How a £1,000+ valuation per employee powers a luxury hair empire

GHD isn't just selling hair straighteners; they're selling an identity. With 1.9M monthly visits and a cult-like following, ghdhair.com operates more like a luxury fashion house than a consumer electronics retailer.

1.88M
monthly visits
12.9M
revenue (GBP)
52%
organic search dominance
63k
Trustpilot reviews

"With only 63 employees generating $12.9M in revenue, GHD achieves a staggering $204,761 revenue per employee—rivaling top-tier SaaS companies, not appliance manufacturers."

The SEO Moat

GHD dominates search through brand authority. 'ghd' alone commands 73,790 monthly searches with zero paid spend required. They rank for 'ghd hair straightener' (4,510 volume) and even French variations like 'lisseur ghd' (4,290 volume). This isn't accidental—it's a decade of brand building that turns competitors into generic 'hair straightener' players while GHD owns the category name.

The Cult of Queens

The tagline 'Adored by stylists, reserved for Queens' isn't marketing fluff—it's a pricing strategy. By positioning as luxury (premium price points) and professional-grade (stylist endorsement), GHD creates an exclusionary club. The 40% direct traffic proves customers don't comparison shop; they return to the source. This is brand loyalty that converts browsers into believers.

The tech stack reveals a modern, agile operation. They use Tailwind CSS and Bootstrap for rapid UI development, Cloudflare for global performance, and Zendesk for customer support. But the real magic is in their data infrastructure: Google Analytics, Tag Manager, and Microsoft Clarity working in concert to optimize every pixel of the conversion funnel.

  • Vertical integration: They control the entire experience from discovery to delivery
  • Product-led growth: The 'Curl Finder Quiz' turns browsing into personalized recommendations
  • Global reach: 16% traffic from undefined markets suggests strong international shipping
  • Trust economy: 63k reviews at 3/5 stars shows they prioritize volume over perfection
No social media presence listed
Owns the 'ghd' keyword category
Limited transparency on funding
Premium pricing with mass-market reach
Generic country data (undefined)
Enterprise-grade tech on a lean team

The Unicorn in Plain Sight

GHD proves that in a crowded DTC market, brand equity beats ad spend every time.

What tech stack does Ghdhair use?

27 detected
CMS1
Cloud & Hosting1
Privacy & Consent1
Customer Support1
E-commerce & Payments2
Performance1
UI Libraries2
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
C
Cloudflare Insights
G
Google Tag Manager
B
Bing
G
Google AdSense
G
Google Analytics

How much traffic does Ghdhair get?

Traffic & Engagement

1.9M
Monthly Visits
3.6
Pages/Visit
2:03
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend+113%
884.6K
Oct 2025
Oct
1.9M
Nov 2025
Nov
1.9M
Dec 2025
Dec

Traffic Sources

Search
52%
Direct
40%
Social
3%
Referrals
4%
Email
0%
Paid
1%

Where is Ghdhair's audience located?

🌍16.1%
🌍13.7%
🌍13.5%
🌍10.2%
🌍10.1%

What keywords does Ghdhair rank for?

5 keywords
1ghd73.8K vol$0.75
2ghds7.6K vol$0.79
3ghd jemella6.4K vol$0.79
4ghd hair straightener4.5K vol$0.96
5lisseur ghd4.3K vol$0.49

How is Ghdhair's SEO?

Open Graph Image

OG Image preview
og:image

https://amplience.ghdhair.com/i/ghd/m_Rehab25_HPHero_R3_UKIE?v=1&$HeroBanner$&fmt=auto

Meta Tags

title67 chars

ghd® Official Website | Award winning Hair Tools & Styling Products

description146 chars

Adored by stylists, reserved for Queens; discover ghd professional hair straighteners, hair dryers, curlers and hot brushes for salon worthy hair.

languageEN-GB

H1 Tags

h1NEW CHRONOS CURVE CURLERS RANGE
h1CURL FINDER QUIZ
h1NEW GHD HAIR TREATMENTS

Schema Types

Organization

What is Ghdhair's revenue?

$13M
Annual Revenue
63
29%
Employees
$204K
Revenue/Employee
London, UK
Headquarters

Who works at Ghdhair?

Loading leads...

What do customers think of Ghdhair?

ghdhair.com

ghdhair.com

3.0
63,893 reviews
✓ Claimed

Categories

Electronics Store#191Hair Product Store#112

Activity & Engagement

Reply Rate
15.5425219941349%
Avg. Reply Time
13.0 days
Claimed Date
5/9/2014

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
ian nellies
1/19/2026
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 1/16/2026
Excellent service from order to delivery

Excellent service from order to delivery, easy to track order and delivered again within 3days.

mandy HILLIER-NUTLEY
1/19/2026
🇬🇧 United Kingdom9 reviewsAFSv2Verified
Experience date: 1/16/2026
Excellent service next day delivery as…

Excellent service next day delivery as promised

Suzan
1/19/2026
🇬🇧 United Kingdom3 reviewsAFSv2Verified
Experience date: 1/16/2026
Great product

Great product, ordered late on a Friday afternoon and delivered the next day.

customer
1/19/2026
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 1/16/2026
Easy to order and next day delivery…

Easy to order and next day delivery excellent item

Sarah brocklehurst
1/19/2026
🇬🇧 United Kingdom9 reviewsAFSv2Verified
Experience date: 1/15/2026
Will always use the GHD brand

Will always use the GHD brand. I’ve had the large straightener for over r10 yrs & still going strong. The small straightener (original) will Hopefully just the same xxxx

Frequently Asked Questions about Ghdhair

What is Ghdhair's Revenue?
Ghdhair generates approximately $13M in annual revenue. With 63 employees, that's $204,300 per employee.
What does Ghdhair do?
Adored by stylists, reserved for Queens; discover ghd professional hair straighteners, hair dryers, curlers and hot brushes for salon worthy hair.
How fast is Ghdhair growing?
Ghdhair employee count has changed by 29% year over year.
What technologies does Ghdhair use?
Ghdhair uses 18 technologies across their website including CMS, Cloud & Hosting, Privacy & Consent. Key technologies include Ghost, Cloudflare, OneTrust.
Who are Ghdhair's competitors?
Ghdhair's main competitors include Cloud 9, Dyson, Remington. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ghdhair?
Ghdhair has a Trustpilot score of 3.0 out of 5 (3 stars) based on 63,893 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Ghdhair?

What are Ghdhair's key pages?

Export ghdhair.com Data

Download the complete tech stack, analytics, leads, and company data for ghdhair.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About ghdhair.com

Adored by stylists, reserved for Queens; discover ghd professional hair straighteners, hair dryers, curlers and hot brushes for salon worthy hair.

Company Overview

ghdhair.com
Website
computers_electronics_and_technology
Industry
#27,514
Global Rank
1.9M
Monthly Visitors
18
Technologies
25+
Employees

ghdhair.com Key Pages

Contact ghdhair.com

Technology Stack

ghdhair.com uses 18 technologies across their website including Ghost, Cloudflare, OneTrust, and more.

CMS

Ghost

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Advertising

Microsoft Ads, Google Ads

Customer Support

Zendesk

E-commerce & Payments

Afterpay, Klarna

Traffic & Audience

1.9M
Monthly Visits
49%
Bounce Rate
3.6
Pages/Visit
2:03
Avg. Duration

ghdhair.com receives approximately 1.9M monthly visitors and ranks #27,514 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 2:03 on the site.

The majority of ghdhair.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ghdhair.com?
Adored by stylists, reserved for Queens; discover ghd professional hair straighteners, hair dryers, curlers and hot brushes for salon worthy hair.
What technologies does ghdhair.com use?
ghdhair.com uses 18 technologies including Ghost, Cloudflare, and 12 more. View the full tech stack analysis above.
How popular is ghdhair.com?
ghdhair.com receives approximately 1.9M monthly visitors and ranks #27,514 globally.

Related Searches

ghdhair.com pricingghdhair.com reviewsghdhair.com alternativesghdhair.com loginghdhair.com careerswhat is ghdhair.comghdhair.com tech stackghdhair.com contactghdhair.com vs competitorsghdhair.com featureshow to use ghdhair.comghdhair.com integrations

This page provides publicly available information about ghdhair.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ghdhair.com directly at https://ghdhair.com.