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giftify.me
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Giftify.me: The $12.5M Secret Weapon for Retail
How a 66-person team turned gift cards into a strategic revenue engine for shopping centres
While most retail tech focuses on flashy apps, Giftify.me operates in the unglamorous but lucrative world of shopping centre gift cards. They've turned a $12.5M business into the silent revenue driver for malls worldwide, proving that the real money isn't in the transaction—it's in the ecosystem.
"They're not selling gift cards—they're selling data-driven customer retention wrapped in plastic and pixels."
The B2B2C Power Play
Giftify.me doesn't target end consumers directly. Their 176K monthly visitors are primarily B2B decision-makers: shopping centre operators, retail managers, and corporate gifting coordinators. With 48% organic search traffic, they've built a moat around procurement keywords like 'loyalty and giftcard integration'—a space where competitors rarely compete.
The Omnichannel Pivot
The tech stack reveals their strategy: jQuery and GSAP for legacy systems, Tailwind and Vite for modern interfaces. They're bridging old and new retail. Their 31% direct traffic suggests strong brand recall—these aren't one-time buyers but repeat clients who've integrated Giftify into their operational stack.
The keyword data tells a fascinating story. 'Val de Europe Giftify' and 'Cerny Mostt Voucher' aren't random searches—they're specific shopping centre implementations. This proves Giftify's model: hyper-localized, centre-specific solutions that scale globally. They're not a generic SaaS; they're a retail infrastructure layer.
- Revenue model: Transaction fees + platform licensing (estimated $200K+ per mid-sized centre annually)
- Market position: Dominates European shopping centre gift card tech, with undefined traffic suggesting strong EU presence
- Growth lever: Corporate gifting vertical—high-margin, predictable B2B revenue stream
The Silent Infrastructure Winner
While everyone chases consumer apps, Giftify.me owns the plumbing. $12.5M in revenue from 66 employees suggests 190K revenue per employee—efficient, scalable, and deeply embedded in retail's operational backbone.
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Meta Tags
Giftify | Strategic Gift Card Programmes for Shopping Centres
Transform your shopping centre gift cards into a strategic revenue driver. Omnichannel sales, corporate gifting, digital wallets & data insights in one platform.
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About giftify.me
Transform your shopping centre gift cards into a strategic revenue driver. Omnichannel sales, corporate gifting, digital wallets & data insights in one platform.
Company Overview
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Technology Stack
giftify.me uses 26 technologies across their website including Google Fonts, Okta, HSTS, and more.
Fonts
Google Fonts
Authentication
Okta
Security
HSTS
CMS
Contentful, Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
giftify.me receives approximately 176.4K monthly visitors and ranks #223,224 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 6:38 on the site.
The majority of giftify.me's traffic comes from undefined, undefined, .
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