While crypto markets capture headlines with volatility, Gilded is quietly building the essential infrastructure that makes institutional adoption possible. They're not chasing hype—they're solving the unsexy but critical problem of making crypto operations audit-ready and repeatable for finance teams.

"Gilded isn't selling crypto dreams—they're selling financial operations reality. And that's exactly what enterprises need."

The keyword data tells a revealing story. 'Gilded' gets 19,910 monthly searches—far more than 'gilded crypto' (80). This suggests the brand is generic enough to attract unrelated traffic, but their crypto-specific positioning is precise. They're not competing for broad crypto accounting terms; they're owning their brand name and solving specific problems like 'USDT invoice generation.'

• Enterprise-grade crypto accounting & payments infrastructure
• 5-person team generating $500K in revenue (high efficiency)
• 47% direct traffic indicates strong brand recall in B2B finance
• Partnership with Bitwave signals integration focus over standalone products
• Trustpilot rating of 3.3/5 from 1 review suggests early-stage reputation building