In a world of infinite streaming, Glasshaus is betting on radical exclusivity. They're not selling tickets; they're selling access to a hyper-curated experience for exactly 100 people, then monetizing the content globally. It's a media company disguised as a concert promoter.

"They aren't competing with Spotify; they're competing with the front row at a private show—and winning."

The tech stack reveals a lean, modern operation. Built on Squarespace but customized with Vite, Tailwind CSS, and jQuery, they prioritize speed and visual fidelity over complex custom builds. This allows their tiny 3-person team to focus on the high-touch operations of artist relations and production quality rather than platform maintenance.

• Ultra-niche audience targeting (85.5% traffic from undefined regions suggests strong direct/email marketing)
• High-value content production (filmed and recorded from the venue)
• Scalable intimacy (100 guests per show, infinite digital viewers)