gldn.com
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GLDN: The Quiet Giant of Personalized Jewelry
How a 79-person team built a $17.9M brand with zero VC funding
In a market dominated by giants, GLDN carved out a $17.9M niche by making jewelry deeply personal again. Their secret? A relentless focus on recycled metals and emotional connection over mass production.
"GLDN proves that in e-commerce, direct traffic is the ultimate moat—58% of visitors come straight to the site, bypassing search entirely."
The Community That Buys Without Searching
With 58% direct traffic and 32% organic, GLDN has built a brand that customers seek out by name. The top keyword 'gldn' gets 19,090 monthly searches—more than half of their total organic volume. This isn't just brand recognition; it's brand devotion. Customers aren't shopping for 'necklaces'—they're shopping for 'GLDN necklaces.'
The Sustainable Luxury Playbook
While competitors chase viral moments, GLDN builds loyalty through recycled metals and handcrafted details. Their 14,690 backlinks and #58,565 global rank show a sustainable growth model. They're not scaling through paid ads—they're scaling through word-of-mouth from customers who value transparency and craftsmanship over flashy marketing.
The Valentine's Shop headline reveals their seasonal strategy: capitalize on gifting moments without compromising their timeless essentials positioning. With only 4 Trustpilot reviews at 2.6/5, they're clearly not prioritizing review collection—focusing instead on product and community. The tech stack (Tailwind, Vite, jQuery) suggests a pragmatic approach: use what works, not what's trendy.
- 79 employees generating $17.9M = $226K revenue per employee
- 91.6% traffic from 'undefined' country—likely US-dominated but poorly tracked
- Top 5 keywords are brand-specific, indicating strong recall
- Contact emails point to Staghead Designs—possible parent company or acquisition
GLDN is the anti-unicorn
Profitable, focused, and growing steadily without VC pressure. In an era of growth-at-all-costs, they're building a sustainable business by making jewelry that matters.
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5 keywordsHow is Gldn's SEO?
Open Graph Image
http://gldn.com/cdn/shop/t/118/assets/social.jpg?v=177756281155261868881684962978
Meta Tags
GLDN | Jewelry Made Personal
Dainty personalized jewelry & timeless essentials made with recycled metals and handcrafted details. Designed in Washington state to connect you to what matters most.
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GLDN / Layered + Long Handmade Jewelry
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Reviews (4)
I was brought a beautiful gold necklace…
I was brought a beautiful gold necklace by my aunt Dorothy all the way from America!!!! It’s stunning has my initial on it hand made and perfectly packaged by Anna. Looks amazing I’m over the moon with it 🥰 recommend GLDN to anyone xxx
Gold-Filled Necklaces
Took a month to receive the package and the tracking system does not work outside the US. (1) Blank Lor Necklace (Hammered) Pretty, but the pendant was really dirty, especially on the back and the side. The polish cloth was completely black after cleaning it. (2) Tiny Gemstone Necklace (2A Tiny Olive Zircon) Pretty but smaller than expected.
Poor online services
I ordered six items Dec 3, 2025 and I received 2 on Dec. 23 and the other four items still not received and the tracking system says it was 30 miles from my address on Dec. 23 and today Dec. 27 says it is 1000 miles from my house and not expected until Dec. 29. Very SLOW delivery and very poor shipping and tracking. Will never order from this company again.
These products are poorly made
These products are poorly made. Went through 3 chains after all organically broke during everyday wear. Returned the product and was not given a full refund because “the price of gold increased”. The customer service, while kind, is a joke and no way to run a business. I will never support this business again.
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About gldn.com
Dainty personalized jewelry & timeless essentials made with recycled metals and handcrafted details. Designed in Washington state to connect you to what matters most.
Company Overview
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Technology Stack
gldn.com uses 33 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Snapchat Pixel, Pinterest Tag, Google Ads +1 more
Traffic & Audience
gldn.com receives approximately 731.9K monthly visitors and ranks #58,565 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:44 on the site.
The majority of gldn.com's traffic comes from undefined, undefined, .
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