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Glew: The B2B SaaS Struggling in the Mid-Market Squeeze
A commerce data platform with solid revenue but stagnant traffic in a crowded analytics space
In the brutal world of B2B SaaS, $4.4M in revenue with only 38 employees should be a growth story. Instead, Glew.io is a cautionary tale of what happens when you compete in the data analytics space without a sharp enough wedge or a loud enough voice.
"High revenue, low visibility. Glew is the quiet giant in a room shouting for attention."
The Revenue-to-Traffic Disconnect
With $4.4M in revenue and only 16,000 monthly visits, Glew operates at a ~$275 revenue-per-visit ratio—exceptionally high for B2B SaaS. This suggests either a high-touch sales model, a legacy customer base, or a severe underinvestment in top-of-funnel marketing. The 44% direct traffic indicates strong brand recall among existing clients, but the 42% organic search share reveals a lack of content-driven acquisition.
The Mid-Market Squeeze
Glew's team of 38 people is in the awkward middle: too small for enterprise-scale implementations but too large for a niche tool. Their VP Sales-heavy leadership (Taiya, Lindsay, Slaton, Julie) signals a sales-led motion, yet the 16K monthly visits suggest they're not effectively capturing the mid-market where data-driven commerce decisions are being made.
- Revenue concentration: $4.4M from 38 people suggests high-value, likely enterprise accounts
- Traffic stagnation: 16K visits is dangerously low for a data platform in 2024
- Keyword poverty: Ranking for 'glew' (5.5K volume) but not for commerce analytics terms
- Trustpilot silence: Only 3 reviews with a 3/5 rating indicates minimal customer advocacy
The tech stack reveals a conservative approach: jQuery and Bootstrap suggest legacy frontend decisions, while the absence of modern analytics tools beyond Google Analytics is telling. For a data unification platform, their own digital footprint lacks sophistication—no visible A/B testing framework, no clear content strategy, and a global rank of #1.6M puts them in the 'invisible' tier of the internet.
The Verdict: A Profitable Niche Player
Glew is profitable but invisible. The platform works for its customers, but it's failing to capture the next wave of commerce businesses hungry for data unification.
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Glew: Your All-in-One Commerce Data Platform
Unify, analyze, and optimize your commerce data with Glew's platform. Make data-driven decisions, accelerate growth & gain a competitive edge. Request a demo.
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Reviews (3)
I like Glew but
I like Glew. It pulls data from everywhere and spits out reports. It's very helpful and I use it everyday. What I do not like is how slow the pages load whenever I run a query. It takes over 60 seconds sometimes. That's just way too slow to run a simple search of products sold in the last five days. Iwan come on.
Money grabbers, Hard to cancel subscription
Money grabbers, Intentionally difficult to cancel a subscription. Sometimes software bugs and is wrong. Also, once you're on the plus plan, they'll bother you constantly to upgrade to the pro plan which will cost 10x more. They specifically put some key features in the pro plan to get you to need to spend 10x more for the pro plan. I've switched to a different analytics tool (Statlas) and it provides much more data at a much better price. They only do annual memberships at Glew, when they were having bugs with their software, I asked for a prorated refund. I was willing to pay for the months I used, and they said no. I was only 2 - 3 months into my annual membership. After having issues with the platform, I decided to move to Statlas. So I tried to cancel my membership with Glew. That's when their team member Julie Morrison, kept insisting on an exit interview call. I declined this interview and asked for confirmation that my subscription has been declined. Julie refused to cancel my subscription because I wouldn't take the time to set up an exit interview. I run a multi-million dollar business. I'm not taking time to set up a meeting to cancel a subscription to an analytics platform. They still have not canceled my subscription after requesting it to be canceled 2 weeks ago and I will have to charge back on my credit card should they renew my membership. I can confirm everything written here with screenshots and welcome Glew to challenge this review.
Customer service team are really…
Customer service team are really unhelpful. Tool is not worth the money. Avoid at all costs.
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About glew.io
Unify, analyze, and optimize your commerce data with Glew's platform. Make data-driven decisions, accelerate growth & gain a competitive edge. Request a demo.
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Technology Stack
glew.io uses 20 technologies across their website including HSTS, Webflow, AWS CloudFront, and more.
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
E-commerce & Payments
Magento, BigCommerce, WooCommerce
Traffic & Audience
glew.io receives approximately 16.2K monthly visitors and ranks #1,661,981 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:10 on the site.
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This page provides publicly available information about glew.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glew.io directly at https://glew.io.