9:41
glo.com
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glo.com

19 technologies
VerifiedVisit478.6K/mo$148M43719 Tech20 Leads
Deep Dive

Glo: The Premium Bet in a Crowded Wellness Tech

How a 437-person team is carving out the high-end digital yoga market with $147.5M in revenue.

While everyone chases the mass market, Glo is quietly building a premium empire in digital wellness. With 437 employees and $147.5M in revenue, they aren't just another fitness app—they're a lifestyle subscription for the committed.

$147.5M
Annual Revenue
437
Employees
58%
Direct Traffic
478K
Monthly Visits

"Glo doesn't compete on price; they compete on the depth of the expert roster and the specificity of their classes."

The Brand Moat

The data tells a fascinating story of brand strength. With 58% direct traffic, Glo users aren't discovering them by accident—they are seeking out Glo specifically. This is the hallmark of a sticky product with high retention. When nearly 60% of your traffic is direct, you own the relationship with your customer.

The Audience Trap

Here is the existential threat lurking in the data: 168,080 people search for 'glo' monthly, but only 12 Trustpilot reviews exist with a 2.3/5 rating. This suggests a massive disconnect between top-of-funnel awareness and bottom-of-funnel satisfaction. The product is likely excellent for the 58% who return directly, but the broader market is either confused by the brand or churning before they evangelize.

The tech stack reveals a modern, performance-focused approach. They leverage Next.js for SEO and speed, Tailwind CSS for rapid UI iteration, and heavy analytics instrumentation via Google Tag Manager and Clarity. This is a team that ships fast and measures everything. However, the keyword strategy is defensive—ranking for their own brand name rather than dominating broad terms like 'online yoga'.

  • High Revenue Per Employee (~$337k): Extremely efficient operations for a content-heavy business.
  • Brand Confusion: High search volume for 'yoga glow' and 'yogaglo' suggests they lost the brand name war to generic terms.
  • Premium Positioning: They ignore the budget fitness crowd to serve the dedicated practitioner.
Do not chase generic 'fitness' keywords.
Focus on high-LTV subscribers who value expert instruction.
Do not optimize for mass-market, low-cost acquisition.
Dominate the 'digital yoga' niche rather than 'fitness app' broad.
Do not ignore the low public sentiment scores.
Leverage deep direct traffic to upsell and retain.

The Verdict: A Cash Cow, Not a Unicorn

Glo is a mature, profitable-looking business that has found its lane. The challenge isn't growth, it's defending the premium tier against free YouTube content and cheaper alternatives.

What tech stack does Glo use?

33 detected
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
R
Reddit Pixel
G
Google Tag Manager
A
Amazon CloudFront
G
Google Analytics
G
Google DoubleClick
P
PostHog
B
Bing
M
Microsoft Clarity
R
Reddit
F
Facebook Pixel

How much traffic does Glo get?

Traffic & Engagement

166.4K
Monthly Visits
-22.3%
2.6
Pages/Visit
5:13
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend-49%
326.8K
Oct 2025
Oct
214.2K
Nov 2025
Nov
166.4K
Dec 2025
Dec

Rankings

#210,637
Global Rank
#2,933
Nigeria Rank
Wellness
Category

Backlinks & Authority

48.0K
Backlinks
6.4K
Ref. Domains
40
Authority Score
Low
Penalty Risk
Backlinks Trend+2%
47.2K
Jul 2025
Jul
46.4K
Aug 2025
Aug
45.1K
Sep 2025
Sep
45.4K
Oct 2025
Oct
46.7K
Nov 2025
Nov
48.0K
Dec 2025
Dec

Search Traffic

Organic
75.6K
Paid
3.0K

Top Organic Keywords

#1hsi glo com
3,600 vol46.7%
#9glo cafe app
40,500 vol10.0%
#3how to cancel auto renewal on glo
3,600 vol7.0%
#5glo app
4,400 vol6.1%
#2glohsi
1,600 vol5.7%

Where is Glo's audience located?

🇳🇬Nigeria32.5%
🇺🇸United States29.2%
🇬🇧United Kingdom10.6%
🇬🇷Greece5.0%
🇨🇳China3.8%

Who competes with Glo?

Device Distribution

Desktop47.7%
Mobile52.3%

What keywords does Glo rank for?

5 keywords
1glo168.1K vol$2.11
2yoga glow970 vol$7.68
3glo yoga1.0K vol$5.84
4yogaglo610 vol$7.06
5hsi glo portal380 vol

How is Glo's SEO?

Open Graph Image

OG Image preview
og:image

https://www.glo.com/images/glo-guides/open-graph.jpg

Meta Tags

title59 chars

Glo | Online yoga, meditation, & Pilates app for all levels

description168 chars

Learn from experts and feel empowered on Glo. Get unlimited access to online yoga, Pilates, meditation, and fitness classes for all levels. Start your free trial today!

languageEN

H1 Tags

h1Practice with the world’s most trusted teachers

What is Glo's revenue?

$148M
Annual Revenue
437
-1%
Employees
$338K
Revenue/Employee
Santa Monica, United States
Headquarters

Who works at Glo?

Loading leads...

What do customers think of Glo?

Glo

Glo

2.3
12 reviews

Categories

Yoga Instructor#undefinedYoga Retreat Center#undefinedYoga Studio#undefinedMeditation Instructor#undefinedMeditation Center#undefinedPilates Studio#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Stanford Street 1740
Santa Monica, US

Reviews (11)

Filter by rating:
claudia danner
9/6/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 9/5/2025
After 4 months at glo the variety of classes keeps coming back for more.

I have been with glo for 4 months and have been very happy with the teachers, the variety of classes, and being able to pick the duration of the class and level. Sometimes I want 15-20 minutes of 3 different classes instead of an hour long class. There's yoga, pilates, fitness, relaxation, meditation, barre and education videos. I think the variety of classes stands out the most for me.

Fred Idjerhe
11/16/2025
🇳🇬 Nigeria2 reviewsOrganicUnverified
Experience date: 11/14/2025
Epileptic service

This company is the worst communication entity I have ever seen. You can can't contact their customer support, you recharge airtime credit you can't use it for the purpose of what you need to do with, finally the credit will disappear from your account balance. I think this company purpose of service is a far cry of what it used to be.

Marta
9/10/2025
🇩🇪 Germany3 reviewsOrganicUnverified
Experience date: 9/4/2025
Bad practices

The company has a practice of offering free trial, and then somehow magically enrolling new members into an annual plan without any notice, and without possibility to get a refund. Even if you noticed they charged you and requested a refund on the day it happened... Please note that if you are a European consumer you have a right to a 14-days withdrawal with no questions asked, no matter what is their refund policy. You can "ask ChatGPT for help" if they refuse to refund you. If you're in US I'm sure there are cunsumer protection organisations, especially in California, who could potentially help you if it happens to you.

Mari
6/26/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 6/18/2025
Don't sign up

Sad to say I'm joining the many who I now see have also experienced the frustration of their predatory billing and a $245 charge for a year's subscription I don't want. In attempts to cancel 5 days after charging, without having used the services, they referred me to their terms and conditions, refusing refund. Don't recommend to anyone.

Jena Morgan
6/11/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 6/10/2025
NEGATIVE STARS!

NEGATIVE STARS!! NO WONDER THEY REBRANDED. THEY WILL STEAL YOUR MONEY WITHOUT WARNING AS A FAVOR FOR YOU SIGNING UP THE FIRST TIME. DO NOT GIVE THEM PAYMENT INFO - YOU HAVE BEEN WARNED

Frequently Asked Questions about Glo

What is Glo's Revenue?
Glo generates approximately $148M in annual revenue. With 437 employees, that's $337,500 per employee.
What does Glo do?
Learn from experts and feel empowered on Glo. Get unlimited access to online yoga, Pilates, meditation, and fitness classes for all levels. Start your free trial today!
How fast is Glo growing?
Glo has declined by 22.3% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Glo?
When visiting Glo, visitors view an average of 2.6 pages per visit, and spend around 5:13 on the site, and the bounce rate is 57.7%.
How do people find Glo?
87.8K people (53%) visit Glo directly. 75.6K (45%) find them through organic search. 3.0K (2%) come through paid advertising.
Who uses Glo?
Glo's top market is Nigeria with 54.1K visitors (32.5%). United States is 2nd with 48.6K (29.2%). United Kingdom is 3rd with 17.6K (10.6%).
What technologies does Glo use?
Glo uses 19 technologies across their website including CMS, Cloud & Hosting, Advertising. Key technologies include Strapi, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Microsoft Ads.
Who are Glo's competitors?
Glo's main competitors include Alo Moves, Zoom, Asana Rebel, Gaia. These companies operate in similar markets and compete for the same customer base.
What do customers think of Glo?
Glo has a Trustpilot score of 2.3 out of 5 (2 stars) based on 12 customer reviews.

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What are Glo's key pages?

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About glo.com

Learn from experts and feel empowered on Glo. Get unlimited access to online yoga, Pilates, meditation, and fitness classes for all levels. Start your free trial today!

Company Overview

glo.com
Website
computers_electronics_and_technology
Industry
#102,945
Global Rank
478.6K
Monthly Visitors
19
Technologies
20+
Employees

Technology Stack

glo.com uses 19 technologies across their website including Strapi, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Microsoft Ads, and more.

CMS

Strapi

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel

Analytics & Marketing

RudderStack, PostHog, Clarity, Google Tag Manager +1 more

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

Traffic & Audience

478.6K
Monthly Visits
36%
Bounce Rate
3.2
Pages/Visit
2:22
Avg. Duration

glo.com receives approximately 478.6K monthly visitors and ranks #102,945 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:22 on the site.

The majority of glo.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is glo.com?
Learn from experts and feel empowered on Glo. Get unlimited access to online yoga, Pilates, meditation, and fitness classes for all levels. Start your free trial today!
What technologies does glo.com use?
glo.com uses 19 technologies including Strapi, Amazon Web Services, AWS CloudFront, and 13 more. View the full tech stack analysis above.
How do I contact glo.com?
You can contact glo.com via email at [email protected] or through their contact page.
What are glo.com's social media accounts?
glo.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is glo.com?
glo.com receives approximately 478.6K monthly visitors and ranks #102,945 globally. Traffic is declining by 2.8% month-over-month.

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This page provides publicly available information about glo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit glo.com directly at https://glo.com.