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Gaia: The Netflix for Consciousness
How a 194-person team built a $52M spiritual media empire with 2.7M monthly believers
While Netflix chases mainstream hits, Gaia quietly built a $52M empire serving the 30% of consumers who crave alternative narratives. This isn't just a streaming service—it's a modern-day mystery school with 2.7 million monthly seekers.
"Gaia proves that in an age of algorithmic content, there's massive value in building a cult-like community around conscious media."
The Believer Economy
With 58% direct traffic and 338,991 backlinks, Gaia's audience isn't just passive viewers—they're active participants. The 10,193 Trustpilot reviews (4.1/5) reveal a community that treats Gaia as a spiritual hub, not just entertainment. This is the power of serving a niche with religious intensity.
The SEO Moat
Gaia dominates the 'conscious media' search landscape. Ranking for 176,150 monthly searches for 'gaia' alone, they've built an organic fortress. The real kicker? 'The Age of Disclosure' drives 338,640 monthly searches—proving their original content can create its own gravitational pull.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for rapid development, Tailwind CSS for modern UI, and Google Analytics for tracking the faithful. This isn't a bleeding-edge startup—it's a profit-focused media machine that moves fast and serves its niche ruthlessly.
- 194 employees generate $269K revenue per person—exceptional efficiency for media
- 8,000+ titles create a content moat impossible to replicate quickly
- Direct traffic dominance (58%) means they own their audience relationship
The Consciousness Playbook Works
Gaia's $3M funding round vs $52M revenue shows capital efficiency that would make SaaS founders jealous. They're not building a platform—they're building a movement.
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Gaia: Meditation & Spiritual Documentaries On Demand
Stream conscious documentaries spiritual films and exclusive Gaia originals. Access 8000+ titles on demand — start your free trial today.
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Reviews (20)
One of my favorite networks
One of my favorite networks. They have fantastic programming!
Learning and growing with Gaia
Learning and growing with Gaia! Very Happy
The Netflix for enlightenment!
Gaia is my absolute favorite streaming service. I always say to friends and family that it's the Netflix for people seeking enlightenment and awakening material. It's truly the best!!
Life changing content.😇
Life changing content.😇
Great content
Great content
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About gaia.com
Stream conscious documentaries spiritual films and exclusive Gaia originals. Access 8000+ titles on demand — start your free trial today.
Company Overview
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Technology Stack
gaia.com uses 20 technologies across their website including PHP, WordPress, Amazon Web Services, AWS CloudFront, and more.
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PHP
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WordPress
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Amazon Web Services, AWS CloudFront
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OneTrust
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Traffic & Audience
gaia.com receives approximately 2.8M monthly visitors and ranks #22,687 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:36 on the site.
The majority of gaia.com's traffic comes from undefined, undefined, .
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