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GlobalExam: The Quiet Giant of Language Testing
How a €19M revenue platform dominates the niche of professional certification prep
While the edtech world chases flashy AI tutors, GlobalExam quietly built a €19M revenue machine by mastering the unglamorous business of professional certification prep. With 1.5K partners and 737K monthly visitors, they've turned standardized test prep into a scalable, high-margin enterprise.
"They're not selling education—they're selling certification certainty, and that's a far more valuable promise."
The Certification Playbook
GlobalExam's genius lies in its narrow focus: TOEIC, TOEFL, IELTS, HSK. These aren't general language skills—they're high-stakes exams where a few points determine career advancement or immigration status. This creates a captive audience willing to pay premium prices for targeted practice. Their 16 test offerings cover the exact exams that multinational corporations and universities demand, making them the default B2B solution for corporate language training.
The Traffic Moat
With 38,645 backlinks and ranking for 37,640 monthly searches for 'global exam' alone, they've built an SEO fortress. Their 52% organic traffic share means they're not dependent on paid ads—a crucial advantage in the education space where customer acquisition costs can kill margins. The fact that 'TOEIC' drives 150K monthly searches and they capture that intent with 'global exam toeic' (680 searches) shows surgical keyword targeting.
Their tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, Splide for carousels, and Google Analytics/Tag Manager for tracking. They're not building bleeding-edge tech—they're optimizing for conversion. The PWA implementation suggests a focus on mobile accessibility, crucial for professionals studying on-the-go. The lack of cutting-edge AI features in their stack is telling: they're selling proven methodology, not experimental tech.
- B2B-first model: 1,500 corporate partners vs. direct-to-consumer
- Trustpilot validation: 4.6/5 from 1,937 reviews builds social proof
- Multi-language support: From French to Chinese (HSK)
- Enterprise-grade infrastructure: 117 employees support complex B2B needs
The Unsexy Billion-Dollar Model
GlobalExam proves that in education, reliability beats innovation, and B2B scales better than B2C. Their €19M revenue on 117 employees suggests remarkable efficiency—likely 5x better than typical edtech startups chasing consumer eyeballs.
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GlobalExam: Practice online and gain your certification
GlobalExam offers practice for 16 different language tests such as TOEIC, TOEFL, Linguaskill (Bulats), IELTS, HSK, and offers practice for Business English!
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Reviews (20)
Great service and study material
Great service and study material
Hello Hannah, Thanks a lot for your message and your 5-star rating! 💜 We’re really glad to know you’re enjoying the GlobalExam experience. The GlobalExam Team
Excellent service given by GlobalExam staff
Excellent service given by members of a knowledgeable and professional staff. I mistakenly paid for a month of general testing in French when I needed to focus on an upcoming exam. A woman called Alice canceled the wrongful program I applied for, gave me a refund, and then directed me in acquiring the needed study program.
Hi Grace, Thank you so much for your kind words! 😊 We're glad Alice was able to support you quickly and point you in the right direction. Wishing you the best with your exam prep, we're cheering you on! 💪 The GlobalExam Team
Great customer service and flexibility
Great customer service and flexibility Due to my own oversight, I forgot to cancel my subscription on time and was charged for two additional quarters. I contacted Global Exam, and they processed a full refund for both charges as an exceptional gesture — even though they didn’t have to. I truly appreciate their understanding and flexibility. Highly recommended!
Hi Justo, Thank you so much for your kind review! 😊 While this type of refund is indeed exceptional, we’re happy we could help. Thanks again for your trust and recommendation! The GlobalExam Team
Sure! Here's a fitting title for the review :"Conquering the TOEIC: A REAL-World Test of Focus, Timing, and Business English
I recently took the took the TOEIC exam, and i'd like to share my thoughts. Orevall, the test was well-organized. The instructions were clear, and the staff made sure everything went smoothly. The exam is divided into two main sections : Listening and Reading, each lasting about an hour. Things to watch out for : - Fast pace in the listening section - Strict timing in the reading section - Need to be familiarwith different English accents
Hi Hugracia, Thank you so much for your 5-star review and for sharing your insights on our preparation for the TOEIC exam! Your tips will be valuable to other learners. Thanks ! Congrats again on conquering the test! 💪 The GlobalExam Team
An excellent platform for improving…
An excellent platform for improving your English and making progress. Group and private lessons are great for improving your speaking and comprehension skills. The written exercises are perfect for practicing whenever you want.
Hello Fabrice, Thank you so much for your comment. We're delighted that you've been able to make significant progress with GlobalExam. We wish you all the best, The GlobalExam team
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About global-exam.com
GlobalExam offers practice for 16 different language tests such as TOEIC, TOEFL, Linguaskill (Bulats), IELTS, HSK, and offers practice for Business English!
Company Overview
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Technology Stack
global-exam.com uses 28 technologies across their website including imgix, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Media
imgix
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
global-exam.com receives approximately 737.2K monthly visitors and ranks #36,642 globally. The website has a bounce rate of 36% with visitors viewing an average of 14.3 pages per visit. Users spend an average of 11:44 on the site.
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