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globalgiving.org
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globalgiving.org

3 technologies
VerifiedGrowingVisit358.0K/mo$39M2743 Tech
Deep Dive

GlobalGiving: The $39M Platform You've Never Heard Of

How a quiet giant dominates the $2.5 trillion philanthropy market

While Silicon Valley chases unicorn valuations, GlobalGiving has quietly built a $39.2M revenue engine connecting donors to grassroots projects worldwide. With 793,533 backlinks and 274 employees, this isn't a startup—it's the infrastructure layer for global philanthropy.

$39.2M
Annual Revenue
358K
Monthly Visits
52%
Organic Traffic
274
Employees

"They're not just a platform—they're the operating system for grassroots giving."

The Network Effect in Philanthropy

GlobalGiving's 793,533 backlinks aren't just SEO—they're a testament to 20+ years of building trust. With 52% organic traffic, they've mastered the art of being discoverable when donors search for 'sdg' (180K monthly searches) or 'global giving' (2.3K monthly). This isn't paid growth; it's earned authority.

The Silent Scale

What's striking is their traffic composition: 37% direct traffic suggests a deeply loyal user base. While competitors spend millions on acquisition, GlobalGiving's brand equity drives repeat visits. Their 'gg rewards' keyword (300 monthly searches) hints at a gamified giving experience that keeps donors coming back.

The leadership team—Victoria Vrana, Alex Ritchie, Chinwe Effiong—combines deep nonprofit expertise with growth mindset. Kristina Joss (VP Growth) and Rachel Smith (VP Global Community) represent the dual engine: scale and impact. This isn't a tech company playing at philanthropy; it's a philanthropy company that mastered tech.

  • Dominates 'sdg' search space (180K monthly volume) despite not being a UN entity
  • 52% organic traffic proves mission-driven content > paid acquisition
  • 37% direct traffic indicates exceptional brand recall in crowded sector
  • 793K backlinks = more than most Fortune 500s have
No viral growth hacks
Built trust through 20+ years of vetting grassroots projects
No celebrity endorsements
Owns the 'global giving' search category
No aggressive paid search strategy
Creates infrastructure, not just transactions

The Quiet Monopoly

While others chase virality, GlobalGiving built the rails for global philanthropy. The real moat isn't tech—it's 20 years of trust.

What tech stack does Globalgiving use?

5 detected
Security1
CSS Frameworks1
Tracking & Analytics2
G
Google APIs
G
Google Static

How much traffic does Globalgiving get?

Traffic & Engagement

288.8K
Monthly Visits
+58.7%
4.1
Pages/Visit
9:15
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend+22%
237.2K
Oct 2025
Oct
182.0K
Nov 2025
Nov
288.8K
Dec 2025
Dec

Rankings

#135,484
Global Rank
#60,592
United States Rank

Backlinks & Authority

793.5K
Backlinks
30.1K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend+7%
739.5K
Jul 2025
Jul
743.6K
Aug 2025
Aug
772.8K
Sep 2025
Sep
814.8K
Oct 2025
Oct
814.0K
Nov 2025
Nov
793.5K
Dec 2025
Dec

Search Traffic

Organic
52.1K
Paid
8.6K

Top Organic Keywords

#1globalgiving
2,400 vol10.5%
#1global giving
2,400 vol10.5%
#3lgbtq+
12,100 vol4.3%
#6fundraiser
22,200 vol2.9%
#5giving
12,100 vol2.0%

Where is Globalgiving's audience located?

🇺🇸United States45.6%
🇮🇳India13.3%
🇬🇧United Kingdom7.6%
🇧🇷Brazil3.7%
🇮🇩Indonesia3.0%

Who competes with Globalgiving?

Device Distribution

Desktop37.2%
Mobile62.8%

What keywords does Globalgiving rank for?

5 keywords
1globalgiving3.7K vol$3.33
2global giving2.4K vol$3.33
3sdg180.8K vol$1.00
4gg rewards300 vol
5increase donation global giving210 vol

How is Globalgiving's SEO?

Meta Tags

title35 chars

Access to this page has been denied

description10 chars

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languageEN

Who works at Globalgiving?

Loading leads...

What do customers think of Globalgiving?

GlobalGiving

GlobalGiving

0.0
0 reviews
✓ Claimed

Categories

Non-Profit Organization#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
12/1/2022

Contact Information

Address:
1 Thomas Circle NW, Suite 800
Washington, US

Reviews (0)

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No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Globalgiving

What is Globalgiving's Revenue?
Globalgiving generates approximately $39M in annual revenue. With 274 employees, that's $143,000 per employee.
What does Globalgiving do?
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How fast is Globalgiving growing?
Globalgiving has grown by 58.7% in the last 6 months according to traffic data. employee count has changed by 27% year over year.
How do people interact with Globalgiving?
When visiting Globalgiving, visitors view an average of 4.1 pages per visit, and spend around 9:15 on the site, and the bounce rate is 56.2%.
How do people find Globalgiving?
228.0K people (79%) visit Globalgiving directly. 52.1K (18%) find them through organic search. 8.6K (3%) come through paid advertising.
Who uses Globalgiving?
Globalgiving's top market is United States with 131.5K visitors (45.6%). India is 2nd with 38.5K (13.3%). United Kingdom is 3rd with 21.9K (7.6%).
What technologies does Globalgiving use?
Globalgiving uses 3 technologies across their website including Fonts, Security, CSS Frameworks. Key technologies include Google Fonts, HSTS, Bootstrap.
Who are Globalgiving's competitors?
Globalgiving's main competitors include Wave (Mobile Remittance), Opportunity Finance Network, NCRC, United Income, American Investment Council. These companies operate in similar markets and compete for the same customer base.
What do customers think of Globalgiving?
Globalgiving has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Globalgiving?

Contact Information

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About globalgiving.org

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Company Overview

globalgiving.org
Website
community_and_society
Industry
#114,291
Global Rank
358.0K
Monthly Visitors
3
Technologies

Contact globalgiving.org

Phone Numbers

Technology Stack

globalgiving.org uses 3 technologies across their website including Google Fonts, HSTS, Bootstrap.

Fonts

Google Fonts

Security

HSTS

CSS Frameworks

Bootstrap

Traffic & Audience

358.0K
Monthly Visits
42%
Bounce Rate
4.1
Pages/Visit
2:55
Avg. Duration

globalgiving.org receives approximately 358.0K monthly visitors and ranks #114,291 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:55 on the site.

The majority of globalgiving.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is globalgiving.org?
px-captcha
What technologies does globalgiving.org use?
globalgiving.org uses 3 technologies including Google Fonts, HSTS. View the full tech stack analysis above.
How popular is globalgiving.org?
globalgiving.org receives approximately 358.0K monthly visitors and ranks #114,291 globally. Traffic is growing by 16.6% month-over-month.

Related Searches

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This page provides publicly available information about globalgiving.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit globalgiving.org directly at https://globalgiving.org.