In a world of venture-backed unicorns, NCRC.org is an anomaly: a 192-person nonprofit generating $27.5M in revenue with a digital footprint that rivals tech startups. They aren't building the next AI model; they are building a #JustEconomy, one click and policy at a time.

"NCRC has weaponized search intent. They rank #1 for 'gentrification' with 91k monthly searches—more than most media giants."

The tech stack reveals a pragmatic approach. They utilize jQuery, Bootstrap, and Tailwind CSS—mature, reliable technologies that prioritize function over flash. This isn't a site chasing the latest JavaScript framework; it's a content-heavy platform built for stability and accessibility, ensuring their message reaches a broad audience without alienating users on older devices.

• Data-Driven Advocacy: They leverage specific economic metrics (unemployment rates, displacement data) to fuel their campaigns.
• Hybrid Traffic Model: A balanced split between Organic (50%) and Direct (41%) traffic indicates strong brand recall and effective SEO.
• Niche Dominance: They own the conversation around federal CRA defining community reinvestment, capturing highly specific, low-competition keywords.