glooko.com
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Glooko: The Silent Giant of Diabetes Data
Connecting 1M+ patients through a $42M revenue platform that powers the future of chronic care.
While consumer health apps chase viral fame, Glooko quietly built the enterprise backbone for diabetes management. This isn't a wellness startup—it's the infrastructure layer connecting patients, providers, and devices into a measurable outcomes machine.
"Glooko doesn't compete with Dexcom—it powers them. Their value is in the invisible infrastructure, not the consumer interface."
The Silent Data Pipeline
With 158K monthly visits and 50% direct traffic, Glooko's users aren't browsing—they're logging in. The top keyword 'glooko login' (2.4K monthly searches) confirms a dedicated user base, not a discovery audience. This is sticky infrastructure, not a viral product.
The Enterprise Play
Revenue per employee sits at ~$150K—healthy for a health tech SaaS. But the real story is in their leadership: a CFO, CMO, and regional VPs for Enterprise Health Systems. They're not building for consumers; they're selling to hospitals and insurers who need measurable outcomes.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Google Analytics. No flashy React or Vue. This is a company optimizing for reliability and speed over cutting-edge frameworks. They're not here to win design awards—they're here to process diabetes data at scale.
- The 'glucoo' typo (1.3K monthly searches) shows brand recognition bleeding into search behavior
- Dexcom integration is a key use case, as shown in the long-tail keyword about data entry
- Glooko Uploader remains a critical tool, indicating legacy device integration is still essential
The Infrastructure Advantage
While startups chase consumer attention, Glooko owns the data layer that makes chronic care measurable—and that's where the real value sits.
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Diabetes Data Management Solution | Glooko
Glooko connects patients, providers, and devices to simplify diabetes care, streamline workflows, and deliver measurable health outcomes.
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About glooko.com
Glooko connects patients, providers, and devices to simplify diabetes care, streamline workflows, and deliver measurable health outcomes.
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glooko.com uses 17 technologies across their website including HSTS, PHP, WordPress, and more.
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glooko.com receives approximately 158.4K monthly visitors and ranks #205,718 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:54 on the site.
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