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Tidepool: The Open-Source Giant in Diabetes Data
How a non-profit is quietly dominating the $25B diabetes tech market with 78 employees and 60K monthly users.
In a healthcare market dominated by proprietary giants, Tidepool is playing a different game: open-source. With just 78 employees and $11.3M in revenue, this non-profit is building the central nervous system for diabetes data, disrupting the walled gardens of Medtronic and Dexcom.
"Tidepool isn't just building software—they're building the universal translator for diabetes devices."
The Data Liberation Movement
Tidepool's secret weapon is data portability. Their 60K monthly users aren't just visiting—they're uploading. With top searches like 'how to upload Libreview to Tidepool,' they've become the Switzerland of diabetes data, bridging the gap between closed ecosystems. The 61% direct traffic proves a passionate, returning user base—rare in healthcare software.
The Open-Source Advantage
While competitors build walls, Tidepool builds bridges. Their tech stack—jQuery, Tailwind, Bootstrap—might seem dated, but it's battle-tested and accessible. This isn't Silicon Valley bloat; it's rugged infrastructure for life-critical data. The 32% organic search traffic shows they're winning on utility, not marketing spend.
The leadership team is a powerhouse of healthcare veterans. Founder Howard Look brings Amazon DNA, while VP Kelly Watson ensures the UX doesn't sacrifice clinical depth. Their social presence across Twitter, YouTube, and LinkedIn shows a community-first approach—educating, not just selling.
- 78 employees generating $11.3M revenue = $145K revenue per employee (efficient for non-profit)
- 61% direct traffic indicates strong brand loyalty and repeat usage
- Top keywords reveal users actively solving data integration pain points
- Multi-platform presence (Twitter, YouTube, Instagram) builds community beyond the app
The Quiet Revolution in Diabetes Care
Tidepool proves that open-source can compete—and win—in regulated healthcare, one data point at a time.
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tidepool.org uses 12 technologies across their website including HSTS, AWS CloudFront, Cloudflare, Zendesk, and more.
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tidepool.org receives approximately 60.7K monthly visitors and ranks #442,831 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 1:25 on the site.
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