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The Digital Front Door to Elder Care
How a Louisiana state office runs lean on tech but heavy on impact
In a world obsessed with hyper-growth and venture capital, goea.la.gov is a quiet anomaly. It serves a critical, aging population with a tech stack that prioritizes accessibility over flash, proving that impact isn't measured in unicorn valuations.
"They aren't building a startup; they're maintaining a lifeline. The tech here is a means to an end, not the product itself."
Serving the Silent Majority
The Governor's Office of Elderly Affairs (GOEA) doesn't chase vanity metrics. With a modest 3,898 monthly visits, their traffic reflects a focused, mission-critical audience: Louisiana residents aged 60+ and their caregivers. Unlike consumer apps that optimize for addiction, GOEA optimizes for utility. Their user base isn't browsing—they're seeking essential services like home care, nutrition, and caregiver support. The low traffic volume isn't a failure; it's a sign of a highly targeted, effective digital presence serving a specific demographic.
The Lean Government Tech Stack
GOEA runs on a pragmatic, almost nostalgic tech stack. jQuery and Bootstrap (augmented by Tailwind CSS and DaisyUI) power the front end, while Slick handles any carousels. This isn't the bleeding edge, but it's reliable, accessible, and lightweight—critical for users who may have older devices or slower internet connections. By avoiding heavy frameworks, they ensure maximum compatibility and faster load times. It's a reminder that for public sector tech, 'boring' technology is often the most responsible choice.
The site's architecture reveals a clear focus on content and structure over interactive flair. The presence of Google Analytics and Tag Manager indicates a commitment to data-driven decision-making, even on a limited budget. With an estimated $3.5M in revenue and 220 employees, the organization operates with a lean digital footprint, likely relying on a centralized state tech infrastructure. This efficiency allows them to allocate more resources directly to the Area Agencies on Aging network that delivers frontline services.
- Network-Driven Service Model: Administers services through local Area Agencies on Aging rather than direct service delivery.
- Dual-Stack CSS: Unusual combination of Bootstrap and Tailwind CSS suggests an evolving frontend strategy or legacy migration.
- Privacy-First Analytics: Uses Google Analytics without the aggressive tracking seen in commercial sites, respecting user privacy.
- Public Sector Constraints: Operates under strict government procurement and accessibility guidelines (WCAG compliance is implied).
The Real Metric is Lives Impacted
3,898 visits might seem small, but each one represents a senior citizen finding the help they need. In the public sector, that's the only metric that matters.
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Home - Governor's Office of Elderly Affairs
The Governor's Office of Elderly Affairs serves as a focal point for Louisiana's senior citizens and administers a broad range of home and community based services through a network of Area Agencies on Aging.
Governor's Office of Elderly Affairs
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About goea.la.gov
The Governor's Office of Elderly Affairs serves as a focal point for Louisiana's senior citizens and administers a broad range of home and community based services through a network of Area Agencies on Aging.
Company Overview
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Technology Stack
goea.la.gov uses 10 technologies across their website including Font Awesome, Google Fonts, HSTS, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, jQuery
Traffic & Audience
goea.la.gov receives approximately 3.9K monthly visitors. The website has a bounce rate of 97% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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