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Elasticity: The $5M Marketing Agency With a Weird SEO Problem
A 29-person agency doing $5.1M in revenue, yet ranking for 'old white men' tells a strange story.
In the crowded digital marketing space, Elasticity operates with a lean team of 29 that generates $5.1M in revenue. But their traffic profile reveals a fascinating contradiction: a professional agency with an SEO footprint that includes 'old white men' and 'governmental branding' alongside influencer marketing.
"When an agency's top keyword is 'old white men' at 1,940 monthly searches, you're either ranking for something unintended or running a very specific brand strategy."
The Traffic Paradox
Elasticity's traffic profile is unusually skewed. With 5,767 monthly visits, 46% comes from direct traffic—a strong indicator of brand recall and repeat clients. Yet only 31% comes from organic search, suggesting their SEO game isn't driving growth. The 'undefined' countries taking 75.4% and 24% of traffic indicate either tracking issues or a truly global client base that defies geographic boundaries.
The Keyword Conundrum
Their top organic keywords reveal a bizarre mix. While 'influencer marketing heps young people save time' (60 volume) and 'governmental branding' (80 volume) align with their services, ranking for 'old white men' (1,940 volume) and 'old white men' (550 volume) is either a massive SEO fail or a deliberate play for controversial attention. This suggests either weak keyword targeting or a content strategy that's casting too wide a net.
The agency's leadership team is impressive—SVP Jason Michael, VP Strategy Sarah Kogod, and Partner Andrew Barnett bring serious firepower. Their tech stack is modern with Tailwind CSS, Bootstrap, and jQuery. But the 19 detected technologies might be overkill for a 29-person shop, hinting at technical debt or legacy systems that haven't been streamlined.
- Strong direct traffic (46%) indicates solid client retention and brand equity
- Low organic search (31%) suggests SEO isn't a growth driver
- The 'old white men' keyword ranking raises questions about content strategy
- 75.4% traffic from undefined countries could mean international reach or tracking gaps
- Revenue per employee: ~$176K—healthy but not elite for digital agencies
The Bottom Line: A Solid Agency With a Data Problem
Elasticity has the revenue and team to compete, but their SEO and traffic analytics suggest they're either under-optimized or playing a game they don't want to disclose.
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Digital Marketing & Branding Agency - Elasticity
Elasticity is a full-service marketing agency specializing in branding, digital marketing,SEO, creative strategy, paid media, public relations, and social media.
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goelastic.com uses 19 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, PHP, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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goelastic.com receives approximately 5.8K monthly visitors and ranks #3,430,852 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:40 on the site.
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